So is your Blog Helping Your Web-site?
Fine so now we know content material is king. Last but not least since we could creating our own blogs, (remember blogs can be short slang for Weblogs - which can be what their very own "formal and official" term is), the majority of our facts is going to be "unique" and "Original". Yet every now and then, since i'm only man, and since we simply cannot "create" more and more facts, we might copy info from other internet sites. That is fascinating. There is no problem with that, EXCEPT IF, you decide that "copying" and/or "linking" is simply better and postpone writing anything.
Now allow me to make this obvious. If you are giving a service in people, where your main business is to offer away links to other places where people could get information, therefore are a database where persons come to get backlinks, because you already do all the groundwork - that is certainly fine. Because what you will loose in articles, you will comprise in "eyeballs" and "hits". Remember the outcome of good search engine rankings is just that. MORE ARRIVES AT - EVEN MORE EYEBALLS - MORE PERSONS VISITING. And content can be not the only parameter a great Search Engine looks at. Not with a long shot.
This really is a critical point to keep in mind. All the things we definitely will talk about, every method, from content to email to lists to what ever, has nonetheless one objective in mind. To consistently and constantly maximize and build your website "hits". To make sure you have an ever-growing "fan" club "motivated" because of the service you are providing, to come back. Therefore please differentiate between the end goal and the methods. Content material (discussed inside our first article) is a approach towards the objective of getting listed in a good job on a search engine, and the aim is to have got people work with and come to your website or blog page, and create a "buzz" regarding it. (We definitely will talk about that much later inside our series. )
Let us resume content for that moment. In this article we are discussing something that pretty much all writers know about and are knowledgeable about. Text, phrases, phrases. First, unique text.
So in order to continue on our personal fairly rational path, we will now pay attention to the "text" and what has to be in it. Which in turn brings us towards the subject of "keywords". Before explaining just what these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more properly.
If you have a site selling head of hair beauty assists, you will want to sell your material writing content around whatever you are selling. Certainly if you compose something about the difference between the latest models of of dishwashers, this is not gonna relate to the "subject matter" and content of your web page. So you definitely will write content around your hair supplies. You are likely to write content on good hair care, means dye your mane, how to get eliminate split-ends, how often to hair shampoo etc . etc .
Our magic hair site is called "Hair Is Not really Forever". But this is each of our site for now and we will maintain it as we complement. hairisnotforever also has a blog. This blog we all will contact "SilkyFairHair" and we'll put it, in the interest of our example in under the name of the proprietor who might be aptly named Mr. Nor Hair. Right now we have the following:
1 . Website - Hair Forever snabel-a 2 . Blog - SilkyFairHair @ (this URL is fictional)
These types of names ARE important and so are the URL's. (URL stands for Universal Resource Locater). So wear them mind even as go along through these articles particularly when I be able to the article within the importance of finding the right name.
Thus Mr. Neither Hair great wife, Mrs. Purple Locks work together. They will create the site, get each of the necessary stuff to sell some thing on it, create a couple of content articles about locks and sit back and wait for a people to come beating their "virtual" door down. Very well as we say in Hebrew, "Boker Tov" (which basically means "Good Morning"), or perhaps as you claim in English language, "Knock. Hit. Good Morning! Any individual Home? "
Okay the head of hair couple find out about keywords. So they generate articles by which EVERY phrase has the term hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their content is initial, and once they may have written two HTML internet pages of your hair articles, smartly placed by their cousin the graphic specialist (who is definitely bald) throughout the advertisements meant for hair products and now they think they are completed!
Woah! Not really by a LONG SHOT! Here is in which it gets depressing meant for the uninformed and non-dedicated people.
Let’s deal with the "keyword" issue. Keywords are like indices or perhaps if you wish, different types. A key word is something that the search engine can look for and validate (in our day), to use as among the parameters on how to list your site.
The keywords we refer to happen to be in two distinct and totally different places. The 1st in the webpage header with the site. about what is known as the section with regards to "meta" tags. We should deal with the meta tag in a varied article, however let us just say these are generally the keywords most internet search engine look for (with their "bots") when visiting your webblog. An example meta tag to get keywords about our internet site may appear to be this:
Again within our article(s) upon meta tags we all will go over these keywords, and meta tags, but for right now take this as a provided these are a number of the keywords that is in the traguardo tag.
If the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta marking and believed that was what the internet site was about and listed this website under individuals keywords. This was caught onto immediately, and humans becoming the crafty devils they are, began real estate keywords that had nothing to do with the sites in order to drive traffic to the site. (Remember - the outcome is the oh-so-important one: Strikes & Eyeballs)
So porn sites especially, adopting this kind of as yet one more "fool the engine" strategy, would place keywords like "hair", "technology" etc . into their meta tags, and provide the site a great innocuous identity and voila, more traffic.
So in the limitless battle Search engines like yahoo caught about, and does a few items. They deprecated the importance for the keywords inside the meta tags according to their algorithms, UNLESS this article on the site essentially did meet the keywords. Of course , this was not enough because porn sites will place "real" articles around their very own stuff. Let me give you a PROPER example that i find funny, but it is very serious.
In one of my own posts in the blog, you can see my biography which is got by search engines like yahoo. The other day I received a message from an oldtime flame of mine saying "I freaked out. I actually googled you, under Allen Gross Copy writer, and you are associated with a site regarding tushy's! " So I move and Google it, and sure enough in like the 5th position are these claims: "Ted Gross's Unofficial Biography - The Real Version by Tushy" and naturally I just click and acquire led to one more site (no url here as I tend not to want to publicize that site designed for obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content at the internet, MY PERSONAL profile set around all their porn ads. UGH! But you see that is how crafty people are!
(Here we are never going to talk about "splogs" - that means "spam blogs" yet. Although keep it in mind. )
Okay so what now happens -- not in theory but in practice.
Two situations: 1 . You have keywords inside your meta label (and you ought to have them! ) The little Search Engine "bot" (that is a computer program whose job it is to travel and leisure around the Internet, never naps and never consumes and gets into all those adult sites also!, and covers information on MOST sites hence the information could be categorized), reaches our web page of hairisnotforever and scans the keywords on the web page. Then this little bot makes a overview of the website page. Then the algorithms take over and match the keywords in the meta tags for the text and stuff in your site. (Remember Search Engines no longer "see", they are really NOT image (males will be visually oriented not Search Engines! ) thus graphics are definitely not taken into account until you use the in die jahre gekommen (umgangssprachlich) tag. ) The algorithms get more plus more sophisticated as time goes on and they try to find content, keywords, phrases etc . (Remember initial content! )
2 . You could have no keywords in your destinazione tag and so the engine simply just looks at your content.
So each of our happy few figures ok lets position the word curly hair say, in every sentence at least 3 x. NO! Is not going to do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now as you Google just for hair items using the term "balding", the major search engines has the key phrase, and dependant on a million parameters decides what position for your specific keyword, hairisnotforever could have, and feeds it out.
Thus our couple figures preferredyachts.com what the hell. All of us will also sell mascara, and they put in a photo advert and the word mascara in their keywords, without having any kind of content for doing this. Well then is going to become listed simply because the last within the last for the last for any person looking for "mascara". So because of this lesson the formula is:
"Content+Keywords in the content+Keywords in Meta marking. "