Is your Blog Working For Your Company Site?
OK so now we know content is king. Last but not least since we are creating our personal blogs, (remember blogs is normally short slang for Weblogs - which can be what all their "formal and official" identity is), the majority of our information is going to be "unique" and "Original". Yet occasionally, since we are only our, and since we simply cannot "create" more and more data, we will copy info from other internet sites. That is great. There is no issue with that, UNLESS, you decide that "copying" and/or "linking" is simply better and postpone writing nearly anything.
Now i want to make this apparent. If you are giving a service to the people, where your main business is always to offer out links to other places where people will get information, therefore are a repository where persons come to get links, because you already have all the exploration - that is fine. Since what you will loose in articles, you will constitution in "eyeballs" and "hits". Remember the result of good search engine listings is just that. MORE STRIKES - EVEN MORE EYEBALLS -- MORE PEOPLE VISITING. And content is usually not the only parameter a great Search Engine examines. Not by a long taken.
This can be a critical point out keep in mind. Anything we will talk about, every method, from content to email to email lists to whatever, has yet one goal in mind. To consistently and constantly boost and build your web site "hits". To make certain you have an ever-growing "fan" club "motivated" because of the product you are selling, to come back. So please differentiate regarding the end goal plus the methods. Content (discussed inside our first article) is a technique towards the goal of getting listed in a good status on a google search, and the objective is to include people employ and come to your web page or weblog, and make a "buzz" about this. (We will talk about that much later inside our series. )
Let us go back to content for the moment. Right here we are talking about something that every writers find out about and are familiar with. Text, key phrases, phrases. Unique, unique text message.
So in order to continue on our personal fairly rational path, we will now give full attention to the "text" and what has to be in it. Which will brings us towards the subject of "keywords". Ahead of explaining exactly what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more properly.
If you have an online site selling frizzy hair beauty supports, you will want to promote your material writing content material around the things you are selling. Certainly if you produce something about the between the latest models of of dishwashers, this is not going to relate to the "subject matter" and articles of your web page. So you can write articles around nice hair supplies. You can write content on great hair care, means dye your hair, how to get reduce split-ends, when to shampoo etc . and so forth
Our magic hair site is called "Hair Is Certainly not Forever". Although this is our site for the moment and we will keep it as we complement. hairisnotforever also offers a blog page. This www.madrivictor.co.za blog we will phone "SilkyFairHair" and we will put it, for the sake of our model in under the name of the proprietor that's aptly called Mr. Neither Hair. Right now we have the following:
1 . Site - Wild hair Forever snabel-a 2 . Weblog - SilkyFairHair @ (this URL is usually fictional)
These kinds of names ARE important and so are the URL's. (URL stands for General Resource Locater). So wear them mind as we go along through these articles especially when I go to the article at the importance of discovering the right name.
Therefore Mr. Neither Hair wonderful wife, Mrs. Purple Locks work together. That they create the internet site, get each of the necessary stuff to sell anything on it, write a couple of articles or blog posts about locks and sit back and wait for a people to come beating their very own "virtual" door down. Well as we declare in Hebrew, "Boker Tov" (which basically means "Good Morning"), or perhaps as you claim in English language, "Knock. Hit. Good Morning! Anyone Home? inches
Okay the Hair couple find out about keywords. Consequently they build articles by which EVERY sentence in your essay has the phrase hair in it (or balding). Yet hair is the name of the game. They make sure their content is basic, and once they have written two HTML webpages of mane articles, logically placed by their cousin the graphic designer (who can be bald) throughout the advertisements with respect to hair companies now they presume they are completed!
Woah! Not by a LONG SHOT! And here is just where it gets depressing with regards to the uninformed and non-dedicated people.
I want to deal with the "keyword" concern. Keywords are just like indices or perhaps if you wish, classes. A key phrase is something which the search engine will look for and validate (in our day), to use as one of many parameters about how to list your site.
The keywords we refer to will be in two distinct and totally different areas. The initially in the web page header on the site. about what is known as the section intended for "meta" tags. We might deal with meta tags in a varied article, on the other hand let us merely say these are generally the keywords most search engine look for (with their "bots") when visiting your blog. An example destinazione tag just for keywords upon our internet site may be like this:
Again within our article(s) about meta tags we will discuss these keywords, and meta tags, but for at this time take it as a granted these are some of the keywords which is in the meta tag.
If the Search Engine technology first shot to popularity and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta draw and thought that was what the internet site was about and listed the internet site under some of those keywords. This was caught to immediately, and humans simply being the crafty devils they may be, began real estate keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember - the end result is the oh-so-important one: Traffic & Eyeballs)
So adult sites specifically, adopting this as yet one other "fool the engine" approach, would put keywords just like "hair", "technology" etc . within their meta tags, and give the site an innocuous term and there you are, more traffic.
So in the never ending battle Search engines like yahoo caught in, and performed a few tasks. They deprecated the importance on the keywords inside the meta tags in respect to their methods, UNLESS this on the site truly did match the keywords. Of course , this was not enough while porn sites will put "real" content material around their particular stuff. Let me give you a REALISTIC example that we find funny, but it is incredibly serious.
In one of my personal posts on my blog, you will find my biography which is indexed by search engines like yahoo. The other day I received an email from a flame of mine declaring "I freaked out. My spouse and i googled you, under Ted Gross Copy writer, and you are linked with a site regarding tushy's! " So I visit and Google it, and sure enough in like the fifthly position is: "Ted Gross's Unofficial Biography - The actual Version simply by Tushy" last but not least I click and receive led to some other site (no url here as I tend not to want to publicize that site to get obvious reasons) and I arrive to a adult porn site which will ripped off, out of all the content in the internet, MY PERSONAL profile to use around their very own porn campaigns. UGH! However you see that is definitely how handy people are!
(Here we are not going to talk about "splogs" - which means "spam blogs" yet. But keep it in mind. )
Okay so what now happens - not theoretically but in practice.
Two scenarios: 1 . You may have keywords within your meta draw (and you ought to have them! ) The little Search results "bot" (that is a software application whose work it is to travel and leisure around the Internet, never naps and never feeds on and enters all those adult sites as well!, and covers information on EVERY sites and so the information could be categorized), relates to our web page of hairisnotforever and scans the keywords on the site. Then this little android makes a overview of the site. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines don't "see", they can be NOT aesthetic (males will be visually oriented not Search engines like yahoo! ) thus graphics are not taken into account unless you use the in die jahre gekommen tag. ) The methods get more plus more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember primary content! )
2 . You could have no keywords in your coto tag so the engine simply just looks at your content.
So the happy couple figures okay lets put the word hair say, atlanta divorce attorneys sentence at least three times. NO! Can not do that. Excessive use of a keyword is a red-flag to a Search results and you will be punished for it! It ought to be used and used usually, but NOT overused.
Now as you Google just for hair items using the phrase "balding", the Search Engine has the key word, and relying on a million variables decides what position with the specific key phrase, hairisnotforever could have, and feeds it out.
Therefore our couple figures what the hell. We all will also promote mascara, and they put in a photo advert and the word mascara in their keywords, without having any content for doing it. Well then being listed when the last in the last of the last for everyone looking for "mascara". So with this lesson the formula is definitely:
"Content+Keywords inside the content+Keywords in Meta marking. "