So is your Blog Helping Your Company Site?
Okay right now we know content is king. As well as since our company is creating our blogs, (remember blogs is certainly short slang for Weblogs - which can be what their very own "formal and official" brand is), most of our details is going to be "unique" and "Original". Yet once in a while, since we have only human being, and since we simply cannot "create" more and more info, we will certainly copy facts from other websites. That is great. There is no problem with that, UNLESS, you decide that "copying" and/or "linking" is simply better and forego writing whatever.
Now let me make this apparent. If you are supplying a service to people, where most of your business should be to offer away links to other places wherever people may get information, therefore are a database where people come to get backlinks, because you already do all the groundwork - that is certainly fine. Because what you will loose in content, you will constitution in "eyeballs" and "hits". Remember the result of good search engine listings is just that. MORE STRIKES - EVEN MORE EYEBALLS -- MORE PEOPLE VISITING. And content can be not the only parameter a great Search Engine looks at. Not by a long shot.
This is certainly a critical point to keep in mind. Everything we is going to talk about, every method, via content to email to prospect lists to no matter what, has nevertheless one objective in mind. To consistently and constantly boost and build your web site "hits". To ensure you have a great ever-growing "fan" club "motivated" because of the services you are offering, to come back. Therefore please differentiate between your end goal plus the methods. Content (discussed within our first article) is a method towards the objective of getting listed in a good position on a internet search engine, and the target is to experience people apply and come to your website or blog page, and create a "buzz" about this. (We will certainly talk about this much later inside our series. )
Let us go back to content for the moment. In this article we are speaking about something that each and every one writers know about and are acquainted with. Text, ideas, phrases. Original, unique textual content.
So to be able to continue on our very own fairly logical path, we all will now concentrate on the "text" and what has to be in it. Which will brings us for the subject of "keywords". Prior to explaining just what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more properly.
If you have a site selling hair beauty helps, you will want to sell your material writing content material around everything you are selling. Clearly if you publish something about the between different types of dishwashers, this is not likely to relate to the "subject matter" and content material of your web page. So you can write article content around nice hair supplies. You are likely to write articles on great hair care, on how to dye your hair, how to get reduce split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair web page is called "Hair Is Not Forever". But this is the site at the moment and we will preserve it as we complement. hairisnotforever even offers a blog. This blog we will phone "SilkyFairHair" and we will put it, with regard to our example in under the name of the proprietor who’s aptly known as Mr. Neither Hair. Right now we have the following:
1 . Internet site - Wild hair Forever snabel-a 2 . Blog page - SilkyFairHair @ (this URL can be fictional)
These types of names ARE important and so are the URL's. (URL stands for Common Resource Locater). So wear them mind even as go along through these articles specially when I reach the article over the importance of discovering the right name.
Hence Mr. Nor Hair great wife, Mrs. Purple Scalp work together. They create the site, get each of the necessary stuff to sell some thing on it, create a couple of content articles about curly hair and sit back and wait for the people to arrive beating their particular "virtual" door down. Very well as we say in Hebrew, "Boker Tov" (which actually means "Good Morning"), or as you claim in English language, "Knock. Topple. Good Morning! Any individual Home? "
Okay the head of hair couple find out about keywords. Consequently they develop articles by which EVERY sentence has the expression hair in it (or balding). But hair is the name of the game. They make sure their content material is unique, and once they may have written two HTML pages of hair articles, strategically placed by way of a cousin the graphic musician (who is normally bald) surrounding the advertisements pertaining to hair products and now they presume they are done!
Woah! Not really by a LONG SHOT! Here is where it gets depressing for the uninitiated and non-dedicated people.
We will deal with the "keyword" issue. Keywords are just like indices or perhaps if you wish, different types. A key word is a thing that the search engine can look for and validate (in our day), to use as one of the parameters in order to how to list your site.
The keywords all of us refer to will be in two distinct and totally different areas. The initially in the web page header in the site. in what is known as the section to get "meta" tags. We is going to deal with meta tags in a numerous article, however let us merely say these are generally the keywords most internet search engine look for (with their "bots") when visiting your web blog. An example destinazione tag intended for keywords upon our web page may appear like this:
Again inside our article(s) upon meta tags we will talk about these keywords, and meta tags, but for now take this as a presented these are a few of the keywords which is in the coto tag.
When the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search Engines looked at the keywords inside the meta marking and thought that was what the site was about and listed this website under those keywords. This was caught onto immediately, and humans simply being the crafting devils they may be, began position keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember - the result is the oh-so-important one: Sinks into & Eyeballs)
So porn sites especially, adopting this as yet one other "fool the engine" approach, would place keywords just like "hair", "technology" etc . into their meta tags, and present the site an innocuous identity and bam !, more traffic.
So in the never-ending battle Search Engines caught in, and does a few tasks. They deprecated the importance of this keywords in the meta tags as per to their methods, UNLESS this content on the site essentially did match the keywords. Of course , this was not enough mainly because porn sites will place "real" content around all their stuff. I will give you a PROPER example which I find funny, but it is very serious.
In one of my personal posts in the blog, you will see my biography which is taken care of by search engines like google. The other day We received a message from an old flame of mine declaring "I freaked out. I googled you, under Allen Gross Writer, and you are linked to a site about tushy's! inch So I visit and Yahoo it, and sure enough in like the fifthly position are these claims: "Ted Gross's Unofficial Bio - The actual Version simply by Tushy" and definitely I just click and acquire led to another site (no url in this article as I tend not to want to publicize that site just for obvious reasons) and I come to a adult site which will ripped off, of all the content in the internet, MY OWN profile to put around their very own porn advertisements. UGH! But you see that is usually how crafting people are!
(Here we are never going to talk about "splogs" - meaning "spam blogs" yet. Nevertheless keep it in mind. )
Okay ok now what happens -- not theoretically but in practice.
Two situations: 1 . You have keywords within your meta draw (and you need to have them! ) The little Google search "bot" (that is a software application whose job it is to travel and leisure around the Net, never sleeps and never eats and gets to all those adult sites also!, and picks up information on EACH AND EVERY ONE sites and so the information may be categorized), relates to our web page of hairisnotforever and reads the keywords on the page. Then this kind of little bot makes a overview of the website. Then the algorithms take over and match the keywords in the meta tags to the text and stuff in your site. (Remember Search Engines typically "see", they are NOT vision (males happen to be visually focused not Search Engines! ) so graphics are not taken into account until you use the altbier tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember first content! )
2 . You have no keywords in your traguardo tag therefore the engine only looks at your content.
So each of our happy couple figures fine lets place the word scalp say, in each and every sentence for least 3 times. NO! Don't do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It should be used and used usually, but NOT over-used.
Now at the time you Google for hair products using the term "balding", the Search Engine has the key word, and dependant on a million guidelines decides what position to the specific key word, hairisnotforever could have, and passes it out.
So our couple figures hokuto-ah.jp the actual hell. We will also offer mascara, and in addition they put in a picture advert as well as the word wimpernbetonung in their keywords, without having any content for doing it. Well then being listed seeing that the last of this last in the last for anybody looking for "mascara". So just for this lesson the formula is normally:
"Content+Keywords in the content+Keywords in Meta indicate. "