Is your Blog Helping Your Web-site?
OK right now we know articles is king. And naturally since you're creating our own blogs, (remember blogs is certainly short slang for Weblogs - which can be what the "formal and official" brand is), most of our information is going to be "unique" and "Original". Yet every now and then, since we could only man, and since we all simply cannot "create" more and more data, we definitely will copy details from other sites. That is awesome. There is no issue with that, UNTIL, you decide that "copying" and/or "linking" is simply better and postpone writing anything.
Now allow me to make this distinct. If you are offering a service to the people, where most of your business is always to offer out links to other places just where people could possibly get information, in other words you are a repository where persons come to get links, because you already does all the study - that may be fine. Mainly because what you will loose in articles, you will makeup in "eyeballs" and "hits". Remember the end result of good search engine rankings is just that. MORE HITS - MORE EYEBALLS - MORE PEOPLE VISITING. And content can be not the only parameter a great Search Engine looks at. Not by a long taken.
This is a critical point to keep in mind. All kinds of things we will talk about, every method, by content to email to to do this to whatsoever, has yet one aim in mind. To consistently and constantly increase and build your web site "hits". To make certain you have an ever-growing "fan" club "motivated" because of the service you are offering, to come back. Therefore please differentiate between your end goal and the methods. Articles (discussed in our first article) is a method towards the objective of getting classified by a good situation on a google search, and the aim is to own people employ and come to your website or blog page, and build a "buzz" about it. (We should talk about this much later inside our series. )
Let us resume content for a moment. Right here we are discussing something that each and every one writers know about and are knowledgeable about. Text, ideas, phrases. Classic, unique text message.
So in order to continue on our own fairly logical path, all of us will now pay attention to the "text" and what has to be in it. Which usually brings us towards the subject of "keywords". Before explaining what exactly these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more properly.
If you have a site selling head of hair beauty helps, you will want to sell off your materials writing articles around the things you are selling. Clearly if you create something about the between different models of dish washers, this is not likely to relate to the "subject matter" and content of your web page. So you definitely will write content around your hair supplies. You are going to write article content on great hair care, method dye your mane, how to get eliminate split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair webpage is called "Hair Is Not Forever". Nevertheless this is each of our site for now and we will preserve it as we go along. hairisnotforever even offers a blog page. This blog we will phone "SilkyFairHair" and we'll put it, with regard to our model in under the proprietor that is aptly called Mr. Neither Hair. Right now we have as follows:
1 . Site - Mane Forever snabel-a 2 . Blog page - SilkyFairHair @ (this URL is usually fictional)
These types of names ARE important and so are the URL's. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles especially when I go to the article around the importance of finding the right name.
And so Mr. Nor Hair great wife, Mrs. Purple Scalp work together. They will create the website, get all the necessary products to sell some thing on it, write a couple of content articles about head of hair and sit back and wait for the people to come beating all their "virtual" door down. Well as we say in Hebrew, "Boker Tov" (which basically means "Good Morning"), or as you claim in The english language, "Knock. Topple. Good Morning! Any person Home? inch
Okay the Hair couple learn about keywords. So they produce articles in which EVERY sentence has the phrase hair in it (or balding). Although hair may be the title of the game. They make sure their articles is primary, and once they have written two HTML webpages of head of hair articles, smartly placed by way of a cousin the graphic designer (who is certainly bald) throughout the advertisements with regards to hair products and now they presume they are completed!
Woah! Certainly not by a LENGTHY SHOT! And here is where it gets depressing meant for the uninitiated and non-dedicated people.
Allow us to deal with the "keyword" concern. Keywords are like indices or perhaps if you wish, classes. A key word is something that the search engine will look for and validate (in our day), to use as among the parameters in order to how to list your site.
The keywords we refer to will be in two distinct and totally different areas. The initially in the page header with the site. about what is known as the section designed for "meta" tags. We will certainly deal with meta tags in a diverse article, however let us simply just say they are the keywords most google search look for (with their "bots") when visiting your internet site. An example destinazione tag with regards to keywords about our site may seem like this:
Again in our article(s) upon meta tags we all will talk about these keywords, and the meta tag, but for now take it as a granted these are some of the keywords that will be in the meta tag.
When the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like google looked at the keywords inside the meta indicate and believed that was what the internet site was about and listed the site under the keywords. It was caught onto immediately, and humans being the crafting devils they can be, began listing keywords that had not do with their sites in order to drive visitors the site. (Remember - the end result is the oh-so-important one: Hits & Eyeballs)
So adult porn sites specifically, adopting this kind of as yet one more "fool the engine" strategy, would put keywords just like "hair", "technology" etc . to their meta tags, and offer the site a great innocuous name and there you are, more traffic.
Therefore in the limitless battle Search Engines caught on, and performed a few items. They deprecated the importance from the keywords in the meta tags in accordance to their methods, UNLESS this great article on the site actually did meet the keywords. Of course , this was not enough as porn sites will place "real" content around all their stuff. I will give you a SERIOUS example which I find funny, but it is extremely serious.
In a single of my posts in the blog, you'll my biography which is found by search engines. The other day My spouse and i received an email from an existing flame of mine stating "I freaked out. I just googled you, under Ted Gross Article writer, and you are linked with a site regarding tushy's! inches So I move and Yahoo it, and sure enough in like the sixth position is this: "Ted Gross's Unofficial Biography - The true Version by simply Tushy" and definitely I just click and obtain led to some other site (no url here as I tend not to want to publicize that site just for obvious reasons) and I arrive to a porn site which ripped off, out of all the content over the internet, MY OWN profile helping put around all their porn advertisements. UGH! But you see that can be how handy people are!
(Here we are never going to talk about "splogs" - which means "spam blogs" yet. But keep it in mind. )
Okay so what now happens -- not theoretically but in practice.
Two situations: 1 . You could have keywords in the meta draw (and you should have them! ) The little Search Engine "bot" (that is a computer program whose work it is to travel and leisure around the Internet, never sleeps and never feeds on and climbs into all those porno sites also!, and picks up information on EACH AND EVERY ONE sites and so the information can be categorized), goes to our site of hairisnotforever and states the keywords on the site. Then this little robot makes a overview of the webpage. Then the algorithms take over and match the keywords in the meta tags for the text and stuff with your site. (Remember Search Engines no longer "see", they can be NOT video or graphic (males will be visually oriented not Search Engines! ) hence graphics are generally not taken into account if you use the alternative tag. ) The methods get more plus more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember initial content! )
2 . You may have no keywords in your coto tag hence the engine simply just looks at your content.
So our happy couple figures fine lets position the word locks say, in every sentence in least 3 times. NO! Tend do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be punished for it! It must be used and used frequently, but NOT over-used.
Now as you Google just for hair products using the word "balding", the Search Engine has the keyword, and based upon a million variables decides what position for that specific key phrase, hairisnotforever may have, and passes it out.
Therefore our couple figures www.harputgulengul.com the actual hell. All of us will also sell mascara, and in addition they put in a picture advert as well as the word wimperntusche in their keywords, without having any content because of it. Well then for being listed mainly because the last of your last of the last for everyone looking for "mascara". So with this lesson the formula is normally:
"Content+Keywords inside the content+Keywords in Meta point. "