Is your Blog Working For Your Website?
Fine so now we know slantmouth.com content is king. And since our company is creating our very own blogs, (remember blogs is short slang for Blogs - which is what the "formal and official" term is), the majority of our info is going to be "unique" and "Original". Yet every so often, since were only individual, and since we simply cannot "create" more and more details, we will certainly copy facts from other sites. That is amazing. There is no problem with that, EXCEPT IF, you decide that "copying" and/or "linking" is simply better and forego writing anything at all.
Now let me make this very clear. If you are supplying a service in people, where most of your business should be to offer out links to other places exactly where people could get information, in other words you are a repository where persons come to get links, because you already does all the homework - that is certainly fine. Mainly because what you will loose in articles, you will comprise in "eyeballs" and "hits". Remember the end result of good search engine rankings is just that. MORE ARRIVES AT - EVEN MORE EYEBALLS -- MORE PERSONS VISITING. And content is normally not the sole parameter a great Search Engine looks at. Not with a long taken.
This is certainly a critical point to keep in mind. All the things we should talk about, every method, from content to email to lists to whatsoever, has nevertheless one aim in mind. To consistently and constantly increase and build your web site "hits". To make sure you have a great ever-growing "fan" club "motivated" because of the service plan you are offering, to come back. So please differentiate involving the end goal plus the methods. Content (discussed in our first article) is a method towards the target of getting listed in a good location on a google search, and the target is to have got people apply and arrive to your web page or blog page, and generate a "buzz" about it. (We will talk about this much later within our series. )
Let us go back to content for the moment. Right here we are referring to something that each and every one writers find out about and are knowledgeable about. Text, phrases, phrases. Primary, unique text message.
So in order to continue on our fairly reasonable path, all of us will now focus on the "text" and what has to be in it. Which brings us for the subject of "keywords". Ahead of explaining what exactly these are and either the importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more thoroughly.
If you have a site selling locks beauty products, you will want to sell off your material writing content around whatever you are selling. Certainly if you write something about the difference between the latest models of of dishwashers, this is not likely to relate to the "subject matter" and articles of your internet site. So you will write content around your mane supplies. You are likely to write articles on very good hair care, approach dye hair, how to get eliminate split-ends, when to hair shampoo etc . etc .
Our magic hair web-site is called "Hair Is Not Forever". Nevertheless this is our site at the moment and we will maintain it as we complement. hairisnotforever also offers a weblog. This blog we will call "SilkyFairHair" and we will put it, with regard to our example in under the name of the proprietor who's aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Internet site - Hair Forever snabel-a 2 . Blog page - SilkyFairHair @ (this URL is normally fictional)
These names ARE important and so are the URL's. (URL stands for Universal Resource Locater). So keep them in mind even as we go along through these articles in particular when I are able to the article on the importance of finding the right name.
Consequently Mr. Neither Hair great wife, Mrs. Purple Hair work together. They will create the internet site, get each of the necessary stuff to sell anything on it, write a couple of article content about wild hair and sit back and wait for a people to arrive beating their particular "virtual" door down. Well as we say in Hebrew, "Boker Tov" (which practically means "Good Morning"), or perhaps as you say in British, "Knock. Hit. Good Morning! Any person Home? inches
Okay the head of hair couple find out about keywords. Thus they make articles through which EVERY phrase has the expression hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content material is basic, and once they have written two HTML internet pages of head of hair articles, intentionally placed by their cousin the graphic artisan (who is bald) around the advertisements pertaining to hair products and now they presume they are done!
Woah! Not really by a EXTENDED SHOT! Here is wherever it gets depressing with respect to the uninitiated and non-dedicated people.
Let us deal with the "keyword" issue. Keywords are like indices or perhaps if you wish, types. A key word is something which the search engine looks for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords all of us refer to are in two distinct and totally different areas. The first of all in the web page header of the site. about what is known as the section pertaining to "meta" tags. We definitely will deal with meta tags in a numerous article, on the other hand let us merely say these are generally the keywords most google search look for (with their "bots") when visiting your blog. An example meta tag intended for keywords in our internet site may mimic this:
Again in our article(s) in meta tags we all will go over these keywords, and meta tags, but for at this time take this as a provided these are some of the keywords which is in the meta tag.
When the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta indicate and answered that was what the site was about and listed this website under all those keywords. This was caught up on immediately, and humans simply being the crafty devils they are simply, began listing keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember - the result is the oh-so-important one: Hits & Eyeballs)
So adult porn sites especially, adopting this kind of as yet a further "fool the engine" technique, would set keywords like "hair", "technology" etc . into their meta tags, and provide the site a great innocuous identity and voila, more traffic.
Thus in the limitless battle Search engines like google caught about, and did a few details. They deprecated the importance of your keywords in the meta tags in respect to their methods, UNLESS the information on the site basically did meet the keywords. Of course , this was not enough seeing that porn sites will set "real" articles around all their stuff. I will give you a PROPER example that we find funny, but it is very serious.
In a single of my posts on my blog, you can view my biography which is listed by search engines like yahoo. The other day I actually received an email from a classic flame of mine expressing "I freaked out. We googled you, under Ted Gross Writer, and you are linked to a site about tushy's! " So I get and Google it, and sure enough in like the 5th position is: "Ted Gross's Unofficial Bio - The actual Version by simply Tushy" and I just click and get led to another site (no url in this article as I will not want to publicize that site meant for obvious reasons) and I arrive to a porn site which in turn ripped off, of all the content in the internet, MY profile to set around their porn advertising campaigns. UGH! But you see that is certainly how handy people are!
(Here we are never going to talk about "splogs" - that means "spam blogs" yet. But keep it in mind. )
Okay ok now what happens -- not in theory but in practice.
Two cases: 1 . You have keywords in the meta tag (and you should have them! ) The little Search Engine "bot" (that is a computer software whose task it is to travel and leisure around the Net, never sleeps and never feeds on and gets into all those porn sites as well!, and covers information on EVERY sites therefore the information could be categorized), reaches our web page of hairisnotforever and scans the keywords on the webpage. Then this kind of little robot makes a overview of the website. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines is not going to "see", they may be NOT visual (males will be visually focused not Search engines like google! ) so graphics are not taken into account if you do not use the alternative tag. ) The algorithms get more and more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember first content! )
2 . You have no keywords in your destinazione tag hence the engine only looks at your content.
So each of our happy few figures ok lets put the word your hair say, in every single sentence in least 3 times. NO! May do that. Excessive use of a key word is a red-flag to a Google search and you will be punished for it! It should be used and used regularly, but NOT overused.
Now as you Google for the purpose of hair products using the term "balding", the Search Engine has the keyword, and relying on a million parameters decides what position regarding specific key phrase, hairisnotforever will have, and passes it out.
Therefore our couple figures what the hell. We will also sell mascara, and so they put in an image advert plus the word wimpernbetonung in their keywords, without having any content for it. Well then for being listed since the last from the last of your last for anybody looking for "mascara". So because of this lesson the formula is usually:
"Content+Keywords in the content+Keywords in Meta marking. "