Is your Blog Helping Your Website?
Fine right now we know content is king. And since our company is creating our blogs, (remember blogs is definitely short slang for Blogs - which can be what their very own "formal and official" identity is), almost all of our data is going to be "unique" and "Original". Yet regularly, since we have only person, and since all of us simply cannot "create" more and more info, we will copy data from other websites. That is nice. There is no issue with that, UNLESS OF COURSE, you decide that "copying" and/or "linking" is simply better and postpone writing anything.
Now let me make this clear. If you are giving a service to people, where your primary business is usually to offer out links to other places wherever people can get information, in other words you are a repository where people come to get links, because you already do all the research - that is certainly fine. Mainly because what you will loose in articles, you will cosmetic in "eyeballs" and "hits". Remember the result of good search engine listings is just that. MORE BITES - EVEN MORE EYEBALLS - MORE PEOPLE VISITING. And content is not the only parameter an Search Engine looks at. Not with a long taken.
This really is a critical point out keep in mind. The whole thing we can talk about, just about every method, from content to email to lists to what ever, has nevertheless one objective in mind. To consistently and constantly enhance and build your internet site "hits". To be sure you have a great ever-growing "fan" club "motivated" because of the support you are selling, to come back. So please differentiate amongst the end goal and the methods. Articles (discussed inside our first article) is a technique towards the objective of getting listed in a good situation on a search engine, and the goal is to own people employ and arrive to your web page or weblog, and produce a "buzz" about it. (We will talk about this much later in our series. )
Let us resume content for your moment. Below we are talking about something that all of the writers find out about and are knowledgeable about. Text, key phrases, phrases. First, unique text message.
So to be able to continue on our very own fairly reasonable path, all of us will now pay attention to the "text" and what has to be in it. Which brings us towards the subject of "keywords". Before explaining precisely what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more thoroughly.
If you have a website selling frizzy hair beauty supports, you will want to promote your material writing content material around everything you are selling. Clearly if you compose something about the difference between different models of dish washers, this is not gonna relate to the "subject matter" and content of your site. So you will write article content around your hair supplies. You are going to write content articles on good hair care, for you to dye your mane, how to get reduce split-ends, how often to hair shampoo etc . and so forth
Our magic hair website is called "Hair Is Certainly not Forever". Nevertheless this is the site at the moment and we will keep it as we go along. hairisnotforever even offers a blog. This blog we all will call "SilkyFairHair" and we will put it, in the interest of our case in point in under the proprietor who’s aptly known as Mr. Nor Hair. So now we have the following:
1 . Web Site - Locks Forever @ 2 . Weblog - SilkyFairHair @ (this URL is fictional)
These types of names Are very important and so are the URL's. (URL stands for General Resource Locater). So wear them mind even as we go along through these articles especially when I arrive at the article to the importance of finding the right name.
And so Mr. Neither Hair great wife, Mrs. Purple Mane work together. They create this website, get each of the necessary stuff to sell some thing on it, set a couple of articles about head of hair and settle-back and wait for an people to come beating all their "virtual" door down. Well as we declare in Hebrew, "Boker Tov" (which virtually means "Good Morning"), or as you state in English language, "Knock. Topple. Good Morning! Any person Home? inches
Okay the Hair couple learn about keywords. Thus they build articles in which EVERY word has the expression hair in it (or balding). But hair is the name of the game. They make sure their content is main, and once they may have written two HTML internet pages of your hair articles, logically placed by their cousin the graphic designer (who can be bald) throughout the advertisements just for hair companies now they think they are done!
Woah! Not really by a EXTENDED SHOT! And here is in which it gets depressing with respect to the uninformed and non-dedicated people.
We will deal with the "keyword" issue. Keywords are like indices or if you wish, categories. A key word is something which the search engine will be for and validate (in our day), to use as one of the parameters as to how to list your site.
The keywords we refer to will be in two distinct and totally different spots. The earliest in the page header for the site. in what is known as the section for the purpose of "meta" tags. We can deal with the meta tag in a unique article, on the other hand let us just say these are generally the keywords most search engine look for (with their "bots") when visiting your webblog. An example destinazione tag intended for keywords on our internet site may appear like this:
Again in our article(s) on meta tags we all will go over these keywords, and the meta tag, but for at this moment take this as a given these are a number of the keywords which is in the destinazione tag.
When the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search Engines looked at the keywords in the meta label and assumed that was what the internet site was about and listed the web page under those keywords. It was caught up on immediately, and humans simply being the crafting devils they are simply, began detailing keywords that had nothing to do with the sites to be able to drive traffic to the site. (Remember - the end result is the oh-so-important one: Sinks into & Eyeballs)
So adult porn sites especially, adopting this kind of as yet another "fool the engine" strategy, would place keywords like "hair", "technology" etc . to their meta tags, and present the site an innocuous identity and voila, more traffic.
Therefore in the never ending battle Search Engines caught upon, and does a few issues. They deprecated the importance of the keywords inside the meta tags with respect to their methods, UNLESS the content on the site basically did match the keywords. Of course , this did not include enough since porn sites will set "real" articles around their very own stuff. Let me give you a REALISTIC example that we find funny, but it is incredibly serious.
In one of my posts on my blog, you will find my biography which is indexed by search engines. The other day I received a message from an ancient flame of mine expressing "I freaked out. My spouse and i googled you, under Wyatt Gross Writer, and you are associated with a site about tushy's! inch So I travel and Google it, and sure enough in like the 5th position is this: "Ted Gross's Unofficial Biography - The actual Version by simply Tushy" and lastly I just click and receive led to a second site (no url in this article as I usually do not want to publicize that site to get obvious reasons) and I arrive to a adult porn site which will ripped off, out of all the content at the internet, MY OWN profile place around the porn ads. UGH! However you see that can be how crafty people are!
(Here we are not going to talk about "splogs" - which means "spam blogs" yet. Although keep it in mind. )
Okay now what happens - not in theory but in practice.
Two situations: 1 . You may have keywords inside your meta draw (and you should have them! ) The little Internet search engine "bot" (that is a software package whose job it is to travel around around the Internet, never rests and never feeds on and gets into all those adult sites too!, and accumulates information on ALL sites therefore the information could be categorized), concerns our web page of hairisnotforever and flows the keywords on the site. Then this kind of little bot makes a overview of the web page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff in your site. (Remember Search Engines no longer "see", they can be NOT visual (males happen to be visually oriented not Search engines like google! ) and so graphics are generally not taken into account if you do not use the altbier tag. ) The methods get more plus more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember main content! )
2 . You may have no keywords in your meta tag so the engine simply just looks at your content.
So our happy couple figures alright lets position the word scalp say, in every single sentence for least 3 x. NO! Avoid do that. Overuse of a keyword is a red-flag to a Search Engine and you will be penalized for it! It ought to be used and used often, but NOT overused.
Now when you Google designed for hair products using the word "balding", the major search engines has the key phrase, and based on a million guidelines decides what position for your specific key word, hairisnotforever will have, and rss feeds it out.
Hence our couple figures www.lizmade.ga the particular hell. We all will also offer mascara, and put in an image advert and the word wimpernbetonung in their keywords, without having any kind of content because of it. Well then being listed for the reason that the last of your last of your last for any person looking for "mascara". So with this lesson the formula is normally:
"Content+Keywords inside the content+Keywords in Meta draw. "