So is your Blog Promoting Your Company Site?
Alright so now we know content is king. And definitely since you're creating our blogs, (remember blogs can be short slang for Weblogs - which can be what their "formal and official" term is), most of our info is going to be "unique" and "Original". Yet from time to time, since our company is only our, and since we all simply cannot "create" more and more information, we should copy facts from other websites. That is amazing. There is no problem with that, UNLESS, you decide that "copying" and/or "linking" is simply better and postpone writing anything at all.
Now allow me to make this obvious. If you are giving a service to the people, where most of your business is usually to offer away links to other places just where people may get information, therefore are a database where persons come to get links, because you already does all the explore - that may be fine. Because what you will loose in content, you will make-up in "eyeballs" and "hits". Remember the end result of good search engine listings is just that. MORE STRIKES - EVEN MORE EYEBALLS -- MORE PEOPLE VISITING. And content is definitely not the sole parameter an Search Engine examines. Not with a long shot.
That is a critical point to keep in mind. Almost everything we will certainly talk about, every single method, right from content to email to to do this to what ever, has although one objective in mind. To consistently and constantly boost and build your internet site "hits". To make sure you have a great ever-growing "fan" club "motivated" because of the assistance you are offering, to come back. Therefore please differentiate between your end goal plus the methods. Articles (discussed in our first article) is a method towards the goal of getting classified by a good position on a search engine, and the goal is to have people apply and arrive to your site or blog, and generate a "buzz" about it. (We will certainly talk about that much later within our series. )
Let us return to content for your moment. Below we are talking about something that most writers know about and are familiar with. Text, text, phrases. First, unique text.
So to be able to continue on our own fairly rational path, all of us will now focus on the "text" and what has to be in it. Which in turn brings us towards the subject of "keywords". Ahead of explaining what exactly these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more thoroughly.
If you have a website selling wild hair beauty helps, you will want to promote your material writing articles around the things you are selling. Certainly if you produce something about the difference between different models of dish washers, this is not gonna relate to the "subject matter" and articles of your web page. So you should write articles or blog posts around hair supplies. You can write content on good hair care, on how to dye hair, how to get gone split-ends, when to hair shampoo etc . and so forth
Our magic hair website is called "Hair Is Certainly not Forever". Yet this is the site for now and we will maintain it as we complement. hairisnotforever even offers a weblog. This epiroi.com blog we all will call up "SilkyFairHair" and we'll put it, in the interest of our model in under the proprietor who's aptly known as Mr. Neither Hair. Right now we have the following:
1 . Web-site - Mane Forever @ 2 . Weblog - SilkyFairHair @ (this URL is normally fictional)
These kinds of names Are necessary and so are the URL's. (URL stands for General Resource Locater). So keep them in mind even as we go along through these articles in particular when I arrive at the article at the importance of discovering the right name.
Thus Mr. Neither Hair and his wife, Mrs. Purple Scalp work together. They will create the website, get all the necessary stuff to sell a thing on it, set a couple of content articles about mane and sit back and wait for a people to come beating the "virtual" door down. Well as we declare in Hebrew, "Boker Tov" (which basically means "Good Morning"), or as you state in Uk, "Knock. Knock. Good Morning! Anyone Home? inches
Okay the head of hair couple know about keywords. And so they set up articles through which EVERY sentence in your essay has the word hair in it (or balding). Nonetheless hair is the name of the video game. They make sure their content is basic, and once they have written two HTML pages of your hair articles, smartly placed by way of a cousin the graphic specialit (who can be bald) surrounding the advertisements just for hair products and now they think they are completed!
Woah! Not by a LONGER SHOT! Here is exactly where it gets depressing just for the uninitiated and non-dedicated people.
Let’s deal with the "keyword" concern. Keywords are just like indices or perhaps if you wish, types. A keyword is something which the search engine looks for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords we refer to are in two distinct and totally different places. The initially in the web page header on the site. about what is known as the section designed for "meta" tags. We can deal with meta tags in a different article, on the other hand let us simply say they are the keywords most search results look for (with their "bots") when visiting your webblog. An example meta tag designed for keywords about our site may seem like this:
Again in our article(s) in meta tags we will discuss these keywords, and the meta tag, but for now take this as a provided these are a number of the keywords that is to be in the destinazione tag.
When the Search Engine technology first became popular and the meta tag were applied, the keywords tag was critical. Search engines like google looked at the keywords in the meta tag and assumed that was what the web page was about and listed the site under the ones keywords. It was caught up on immediately, and humans becoming the crafting devils they are simply, began detailing keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember - the result is the oh-so-important one: Hits & Eyeballs)
So adult porn sites especially, adopting this kind of as yet another "fool the engine" strategy, would place keywords like "hair", "technology" etc . to their meta tags, and provide the site a great innocuous identity and bam !, more traffic.
Consequently in the never-ending battle Search Engines caught about, and did a few tasks. They deprecated the importance of the keywords in the meta tags as per to their methods, UNLESS this great article on the site basically did match the keywords. Of course , this was not enough because porn sites will place "real" content around their very own stuff. Let me give you a SUBSTANTIAL example that i find funny, but it is very serious.
In one of my posts on my blog, you will find my biography which is listed by search engines. The other day I actually received an email from a flame of mine saying "I freaked out. I googled you, under Allen Gross Article writer, and you are associated with a site about tushy's! inches So I head out and Google it, and sure enough in like the fifth position is this: "Ted Gross's Unofficial Bio - The true Version by simply Tushy" not to mention I simply click and obtain led to one other site (no url below as I usually do not want to publicize that site pertaining to obvious reasons) and I come to a porn site which usually ripped off, out of all the content at the internet, MY profile to place around their very own porn advertisements. UGH! However, you see that can be how crafty people are!
(Here we are not going to talk about "splogs" - meaning "spam blogs" yet. Yet keep it in mind. )
Okay ok now what happens -- not theoretically but in practice.
Two cases: 1 . You have keywords in your meta label (and you ought to have them! ) The little Google search "bot" (that is a software program whose work it is to travel around the Net, never rests and never consumes and climbs into all those adult sites as well!, and sees information on ALL OF THE sites hence the information may be categorized), comes to our site of hairisnotforever and says the keywords on the web page. Then this kind of little robot makes a snapshot of the web site. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines tend "see", they are simply NOT image (males are visually focused not Search Engines! ) and so graphics are not taken into account until you use the alternative tag. ) The methods get more plus more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember unique content! )
2 . You may have no keywords in your coto tag therefore the engine only looks at your articles.
So our happy few figures okay lets put the word scalp say, in every sentence at least 3 x. NO! May do that. Overuse of a key word is a red-flag to a Search Engine and you will be punished for it! It should be used and used usually, but NOT over-used.
Now at the time you Google intended for hair items using the term "balding", the major search engines has the keyword, and relying on a million variables decides what position regarding specific key phrase, hairisnotforever could have, and feeds it out.
Consequently our couple figures the actual hell. All of us will also sell off mascara, and in addition they put in a photo advert as well as the word mascara in their keywords, without having any kind of content for it. Well then for being listed simply because the last with the last belonging to the last for anybody looking for "mascara". So with this lesson the formula is certainly:
"Content+Keywords in the content+Keywords in Meta indicate. "