So is your Blog Helping Your Company Site?
OK right now we know content is king. And definitely since i will be creating our blogs, (remember blogs is short slang for Websites - which is what all their "formal and official" brand is), almost all of our details is going to be "unique" and "Original". Yet once in a while, since we have become only individual, and since all of us simply cannot "create" more and more info, we is going to copy facts from other sites. That is nice. There is no problem with that, EXCEPT IF, you decide that "copying" and/or "linking" is simply better and do away with writing anything at all.
Now allow me to make this obvious. If you are giving a service in people, where most of your business is to offer out links to other places exactly where people could get information, therefore are a repository where people come to get links, because you already have all the groundwork - that is certainly fine. Mainly because what you will loose in content, you will make up in "eyeballs" and "hits". Remember the outcome of good search engine listings is just that. MORE SINKS INTO - MORE EYEBALLS - MORE PEOPLE VISITING. And content is normally not the only parameter an Search Engine examines. Not with a long taken.
This can be a critical point to keep in mind. All sorts of things we should talk about, just about every method, coming from content to email to lists to whatsoever, has although one goal in mind. To consistently and constantly boost and build your website "hits". To make sure you have an ever-growing "fan" club "motivated" because of the company you are selling, to come back. Therefore please differentiate between end goal and the methods. Content material (discussed within our first article) is a technique towards the goal of getting classified by a good position on a search results, and the target is to contain people apply and come to your website or weblog, and produce a "buzz" regarding it. (We will certainly talk about that much later within our series. )
Let us get back on content to get a moment. Right here we are referring to something that almost all writers know about and are familiar with. Text, phrases, phrases. First, unique textual content.
So to be able to continue on our personal fairly reasonable path, we will now pay attention to the "text" and what has to be in it. Which usually brings us towards the subject of "keywords". Before explaining just what these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more properly.
If you have a website selling mane beauty helps, you will want to promote your material writing articles around the things you are selling. Certainly if you publish something about the difference between the latest models of of dish washers, this is not likely to relate to the "subject matter" and content of your web page. So you will certainly write content around your hair supplies. You are likely to write article content on great hair care, means dye your hair, how to get eliminate split-ends, how often to hair shampoo etc . and so forth
Our magic hair web-site is called "Hair Is Not really Forever". Nonetheless this is the site at the moment and we will keeping it as we go along. hairisnotforever even offers a weblog. This gomsaca.org blog we all will phone "SilkyFairHair" and we will put it, with regard to our model in under the proprietor who will be aptly named Mr. Nor Hair. So now we have as follows:
1 . Web Site - Scalp Forever @ 2 . Blog - SilkyFairHair @ (this URL is definitely fictional)
These kinds of names Are necessary and so are the URL's. (URL stands for Universal Resource Locater). So keep them in mind even as go along through these articles in particular when I arrive at the article around the importance of discovering the right name.
And so Mr. Neither Hair great wife, Mrs. Purple Head of hair work together. They create this website, get each of the necessary stuff to sell a thing on it, write a couple of content about frizzy hair and relax and wait for an people to come beating their particular "virtual" door down. Very well as we claim in Hebrew, "Boker Tov" (which literally means "Good Morning"), or perhaps as you declare in English language, "Knock. Topple. Good Morning! Any person Home? inches
Okay the Hair couple know about keywords. Consequently they generate articles by which EVERY word has the word hair in it (or balding). Although hair is the name of the game. They make sure their content is original, and once they may have written two HTML internet pages of mane articles, strategically placed by way of a cousin the graphic designer (who is certainly bald) throughout the advertisements for the purpose of hair companies now they presume they are done!
Woah! Not by a VERY LONG SHOT! Here is exactly where it gets depressing with respect to the uninformed and non-dedicated people.
Let us deal with the "keyword" concern. Keywords are just like indices or if you wish, types. A keyword is a thing that the search engine look for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords we refer to happen to be in two distinct and totally different places. The first in the site header in the site. about what is known as the section pertaining to "meta" tags. We might deal with meta tags in a varied article, nevertheless let us just say these are the keywords most google search look for (with their "bots") when visiting your blog. An example meta tag meant for keywords on our internet site may mimic this:
Again in our article(s) on meta tags all of us will discuss these keywords, and the meta tag, but for now take that as a given these are some of the keywords which will be in the destinazione tag.
If the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta tag and presumed that was what the internet site was about and listed this website under these keywords. This is caught up on immediately, and humans staying the handy devils they can be, began directory site keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember - the end result is the oh-so-important one: Traffic & Eyeballs)
So adult sites especially, adopting this as yet a further "fool the engine" approach, would place keywords just like "hair", "technology" etc . to their meta tags, and offer the site a great innocuous name and there you are, more traffic.
Consequently in the never ending battle Search Engines caught in, and have a few items. They deprecated the importance with the keywords inside the meta tags with respect to their algorithms, UNLESS a few possibilities on the site essentially did meet the keywords. Of course , this was not enough as porn sites will put "real" articles around their very own stuff. Let me give you a REALISTIC example which I find funny, but it is very serious.
In one of my own posts in the blog, lit . my biography which is indexed by search engines like google. The other day We received an email from a classic flame of mine stating "I freaked out. We googled you, under Ted Gross Writer, and you are linked with a site regarding tushy's! inch So I visit and Yahoo it, and sure enough in like the fifth position is: "Ted Gross's Unofficial Bio - The true Version simply by Tushy" and lastly I click and acquire led to a second site (no url below as I do not want to publicize that site pertaining to obvious reasons) and I come to a adult porn site which usually ripped off, of all the content within the internet, MY PERSONAL profile place around the porn campaigns. UGH! However you see that is usually how crafting people are!
(Here we are never going to talk about "splogs" - which means "spam blogs" yet. Nonetheless keep it in mind. )
Okay now what happens - not in theory but in practice.
Two situations: 1 . You could have keywords within your meta marking (and you need to have them! ) The little Internet search engine "bot" (that is a software application whose work it is to travelling around the Net, never rests and never feeds on and climbs into all those adult porn sites as well!, and picks up information on ALMOST ALL sites hence the information could be categorized), relates to our site of hairisnotforever and scans the keywords on the webpage. Then this kind of little robot makes a overview of the website page. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your site. (Remember Search Engines tend "see", they can be NOT visual (males are visually focused not Search engines like google! ) consequently graphics are not taken into account until you use the oll tag. ) The methods get more and more sophisticated in the future and they seek out content, keywords, phrases and so forth (Remember main content! )
2 . You may have no keywords in your destinazione tag hence the engine merely looks at your content.
So the happy few figures fine lets place the word curly hair say, in every sentence in least 3 times. NO! Do do that. Excessive use of a key phrase is a red-flag to a Google search and you will be punished for it! It must be used and used usually, but NOT over-used.
Now when you Google with respect to hair products using the word "balding", the Search Engine has the key phrase, and relying on a million guidelines decides what position to the specific key word, hairisnotforever will have, and feeds it out.
And so our couple figures the particular hell. We all will also sell mascara, plus they put in an image advert as well as the word mascara in their keywords, without having any kind of content correctly. Well then will be listed as the last of the last in the last for any individual looking for "mascara". So just for this lesson the formula can be:
"Content+Keywords in the content+Keywords in Meta label. "