Is your Blog Helping Your Website for your company?

2个月前 (05-25) 471474 未分类 未收录 11℃

OK right now we know content is king. And of course since we are creating our personal blogs, (remember blogs is usually short slang for Blogs - which is what their particular "formal and official" brand is), almost all of our information is going to be "unique" and "Original". Yet every so often, since people are only man, and since we all simply cannot "create" more and more data, we might copy info from other web sites. That is cool. There is no issue with that, UNLESS OF COURSE, you decide that "copying" and/or "linking" is simply better and do away with writing anything.

Now allow me to make this obvious. If you are giving a service to the people, where your main business is to offer out links to other places wherever people will get information, in other words you are a database where people come to get backlinks, because you already have all the analysis - that is certainly fine. Mainly because what you will loose in articles, you will conjure in "eyeballs" and "hits". Remember the outcome of good search engine rankings is just that. MORE ARRIVES AT - MORE EYEBALLS - MORE PEOPLE VISITING. And content is usually not the only parameter an Search Engine discusses. Not by a long shot.

This can be a critical point out keep in mind. Almost everything we definitely will talk about, every single method, from content to email to data to what ever, has but one objective in mind. To consistently and constantly increase and build your website "hits". To be sure you have an ever-growing "fan" club "motivated" because of the support you are providing, to come back. So please differentiate amongst the end goal and the methods. Articles (discussed in our first article) is a technique towards the target of getting listed in a good location on a internet search engine, and the aim is to possess people work with and arrive to your site or blog, and generate a "buzz" about it. (We might talk about this much later within our series. )

Let us get back to content to get a moment. Right here we are talking about something that each and every one writers find out about and are familiar with. Text, terms, phrases. Original, unique textual content.

So to be able to continue on our fairly logical path, we will now concentrate on the "text" and what has to be in it. Which usually brings us towards the subject of "keywords". Prior to explaining just what these are and either all their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more cautiously.

If you have a site selling scalp beauty aids, you will want to offer your material writing articles around what you are selling. Naturally if you create something about the difference between different types of dish washers, this is not gonna relate to the "subject matter" and articles of your web page. So you definitely will write article content around your hair supplies. You can expect to write content articles on great hair care, method dye your hair, how to get reduce split-ends, how often to shampoo etc . etc .

Our magic hair webpage is called "Hair Is Not really Forever". Yet this is our site at the moment and we will preserve it as we go along. hairisnotforever even offers a weblog. This blog all of us will call "SilkyFairHair" and we will put it, with regard to our model in under the proprietor who is aptly called Mr. Neither Hair. Right now we have as follows:

1 . Site - Wild hair Forever @ 2 . Blog - SilkyFairHair @ (this URL is definitely fictional)

These names ARE important and so are the URL's. (URL stands for Common Resource Locater). So wear them mind even as go along through these articles in particular when I get to the article within the importance of choosing the best name.

Consequently Mr. Neither Hair fantastic wife, Mrs. Purple Scalp work together. They will create the web page, get all the necessary products to sell a thing on it, write a couple of article content about curly hair and relax and wait for a people to come beating their particular "virtual" door down. Very well as we say in Hebrew, "Boker Tov" (which literally means "Good Morning"), or perhaps as you state in Uk, "Knock. Hit. Good Morning! Any individual Home? inches

Okay the head of hair couple learn about keywords. So they set up articles by which EVERY word has the term hair in it (or balding). Yet hair is the name of the video game. They make sure their content is initial, and once they have written two HTML pages of your hair articles, strategically placed by way of a cousin the graphic artisan (who is usually bald) about the advertisements for hair products and now they presume they are completed!

Woah! Not by a EXTENDED SHOT! Here is wherever it gets depressing to get the uninformed and non-dedicated people.

We will deal with the "keyword" issue. Keywords are like indices or if you wish, groups. A key word is a thing that the search engine will look for and validate (in our day), to use as one of many parameters in order to how to list your site.

The keywords all of us refer to happen to be in two distinct and totally different areas. The initial in the page header with the site. about what is known as the section with respect to "meta" tags. We will certainly deal with the meta tag in a varied article, on the other hand let us simply say these are the keywords most internet search engine look for (with their "bots") when visiting your internet site. An example traguardo tag pertaining to keywords on our web page may seem like this:

Again within our article(s) about meta tags all of us will talk about these keywords, and meta tags, but for nowadays take this as a granted these are a few of the keywords which will be in the meta tag.

If the Search Engine technology first became popular and the meta tag were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta draw and presumed that was what the internet site was about and listed the site under individuals keywords. This was caught on immediately, and humans being the crafty devils they are really, began listing keywords that had nothing to do with their sites to be able to drive traffic to the site. (Remember - the end result is the oh-so-important one: Visits & Eyeballs)

So porno sites specifically, adopting this as yet another "fool the engine" strategy, would put keywords like "hair", "technology" etc . within their meta tags, and offer the site a great innocuous term and voila, more traffic.

Therefore in the never-ending battle Search engines like yahoo caught on, and did a few stuff. They deprecated the importance on the keywords inside the meta tags according to their methods, UNLESS this great article on the site basically did match the keywords. Of course , this did not include enough mainly because porn sites will set "real" content around the stuff. Let me give you a LEGITIMATE example that we find funny, but it is very serious.

In one of my personal posts on my blog, you will notice my bio which is listed by search engines like yahoo. The other day I received a message from an existing flame of mine saying "I freaked out. My spouse and i googled you, under Ted Gross Copy writer, and you are linked to a site about tushy's! inch So I get and Yahoo it, and sure enough in like the sixth position is: "Ted Gross's Unofficial Bio - The actual Version simply by Tushy" and definitely I just click and obtain led to one more site (no url here as I usually do not want to publicize that site for obvious reasons) and I come to a adult porn site which in turn ripped off, of all the content for the internet, MY profile helping put around their porn campaigns. UGH! However, you see that can be how crafty people are!

(Here we are never going to talk about "splogs" - meaning "spam blogs" yet. Nevertheless keep it in mind. )

Okay ok now what happens -- not theoretically but in practice.

Two cases: 1 . You could have keywords in your meta point (and you ought to have them! ) The little Search Engine "bot" (that is a software application whose task it is to travel and leisure around the Net, never rests and never consumes and gets to all those porn sites as well!, and sees information on ALL sites hence the information could be categorized), pertains to our site of hairisnotforever and flows the keywords on the webpage. Then this little bot makes a snapshot of the website. Then the methods take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines no longer "see", they may be NOT image (males will be visually oriented not Search Engines! ) so graphics are definitely not taken into account if you use the alt sammen tag. ) The methods get more and more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember unique content! )

2 . You could have no keywords in your traguardo tag so the engine just looks at your articles.

So the happy few figures okay lets place the word head of hair say, in every sentence for least three times. NO! No longer do that. Overuse of a key word is a red-flag to a Internet search engine and you will be penalized for it! It should be used and used usually, but NOT over-used.

Now when you Google meant for hair items using the expression "balding", the Search Engine has the key word, and based upon a million parameters decides what position for that specific keyword, hairisnotforever will have, and passes it out.

So our couple figures the actual hell. We all will also sell off mascara, and so they put in a photo advert as well as the word wimperntusche in their keywords, without having any kind of content for doing it. Well then will probably be listed while the last within the last belonging to the last for everyone looking for "mascara". So for this lesson the formula is:

"Content+Keywords in the content+Keywords in Meta tag. "