Is your Blog Working For Your Website?
OK right now we know rodrigobraga.co articles is king. And of course since we are creating our personal blogs, (remember blogs is short slang for Weblogs - which is what the "formal and official" identity is), most of our facts is going to be "unique" and "Original". Yet every so often, since we are only people, and since all of us simply cannot "create" more and more data, we is going to copy details from other web sites. That is fascinating. There is no issue with that, UNTIL, you decide that "copying" and/or "linking" is simply better and postpone writing anything.
Now allow me to make this distinct. If you are providing a service in people, where your main business is usually to offer away links to other places exactly where people could get information, in other words you are a database where persons come to get links, because you already do all the groundwork - that is fine. Because what you will loose in content, you will constitute in "eyeballs" and "hits". Remember the outcome of good search engine listings is just that. MORE VISITORS - MORE EYEBALLS - MORE PERSONS VISITING. And content is certainly not the only parameter an Search Engine discusses. Not by a long taken.
This can be a critical point out keep in mind. All kinds of things we should talk about, just about every method, by content to email to email lists to anything, has yet one goal in mind. To consistently and constantly increase and build your site "hits". To be sure you have an ever-growing "fan" club "motivated" because of the company you are selling, to come back. Therefore please differentiate between the end goal plus the methods. Content (discussed within our first article) is a approach towards the objective of getting listed in a good posture on a search engine, and the target is to include people make use of and come to your web page or blog, and make a "buzz" about it. (We should talk about this much later inside our series. )
Let us get back to content for your moment. Here we are speaking about something that all writers know about and are knowledgeable about. Text, terms, phrases. Basic, unique textual content.
So in order to continue on our very own fairly logical path, we will now pay attention to the "text" and what has to be in it. Which brings us to the subject of "keywords". Ahead of explaining just the thing these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.
If you have a website selling wild hair beauty supports, you will want to promote your materials writing content around what you are selling. Obviously if you publish something about the difference between the latest models of of dishwashers, this is not going to relate to the "subject matter" and articles of your site. So you might write article content around your hair supplies. You can write articles on very good hair care, for you to dye flowing hair, how to get eliminate split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair web page is called "Hair Is Not really Forever". Although this is each of our site for now and we will keep it as we go along. hairisnotforever also offers a blog. This blog we all will contact "SilkyFairHair" and we'll put it, with regard to our example in under the name of the proprietor that is aptly known as Mr. Nor Hair. So now we have as follows:
1 . Site - Curly hair Forever @ 2 . Weblog - SilkyFairHair @ (this URL is definitely fictional)
These names Are crucial and so are the URL's. (URL stands for Universal Resource Locater). So wear them mind even as we go along through these articles in particular when I get to the article within the importance of discovering the right name.
Thus Mr. Nor Hair and his wife, Mrs. Purple Frizzy hair work together. They create the web page, get each of the necessary stuff to sell some thing on it, write a couple of articles or blog posts about hair and relax and wait for an people to come beating their "virtual" door down. Very well as we say in Hebrew, "Boker Tov" (which practically means "Good Morning"), or as you declare in English, "Knock. Topple. Good Morning! Any person Home? inch
Okay the Hair couple find out about keywords. So they produce articles through which EVERY sentence has the expression hair in it (or balding). Although hair may be the title of the video game. They make sure their articles is basic, and once they have written two HTML web pages of head of hair articles, intentionally placed by way of a cousin the graphic musician (who can be bald) throughout the advertisements just for hair companies now they presume they are done!
Woah! Certainly not by a PROLONGED SHOT! And here is where it gets depressing meant for the uninitiated and non-dedicated people.
Allow us to deal with the "keyword" issue. Keywords are like indices or if you wish, different types. A key phrase is something that the search engine will appear for and validate (in our day), to use as one of the parameters concerning how to list your site.
The keywords we all refer to happen to be in two distinct and totally different locations. The 1st in the web page header on the site. about what is known as the section intended for "meta" tags. We definitely will deal with the meta tag in a several article, on the other hand let us just say they are the keywords most search engine look for (with their "bots") when visiting your web site. An example traguardo tag just for keywords about our web page may look like this:
Again within our article(s) on meta tags we all will talk about these keywords, and meta tags, but for now take this as a presented these are some of the keywords which is in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were implemented, the keywords tag was critical. Search Engines looked at the keywords inside the meta point and answered that was what the web page was about and listed the web page under those keywords. This was caught on to immediately, and humans staying the crafting devils they are simply, began record keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember - the end result is the oh-so-important one: Visits & Eyeballs)
So adult porn sites especially, adopting this kind of as yet one more "fool the engine" strategy, would set keywords just like "hair", "technology" etc . within their meta tags, and present the site a great innocuous brand and bam !, more traffic.
Consequently in the never ending battle Search engines like google caught in, and would a few points. They deprecated the importance of the keywords inside the meta tags corresponding to their algorithms, UNLESS this content on the site basically did meet the keywords. Of course , this did not include enough because porn sites will put "real" content material around all their stuff. I will give you a TRUE example which I find funny, but it is very serious.
In one of my own posts in the blog, you can watch my bio which is indexed by search engines like google. The other day My spouse and i received a message from a well used flame of mine expressing "I freaked out. We googled you, under Ted Gross Copy writer, and you are linked to a site about tushy's! inch So I head out and Yahoo it, and sure enough in like the 5th position is: "Ted Gross's Unofficial Bio - The true Version by simply Tushy" and of course I click and receive led to another site (no url in this article as I tend not to want to publicize that site pertaining to obvious reasons) and I come to a porno site which in turn ripped off, out of all the content in the internet, MY PERSONAL profile place around the porn advertising. UGH! Nevertheless, you see that is how handy people are!
(Here we are not going to talk about "splogs" - that means "spam blogs" yet. Nevertheless keep it in mind. )
Okay ok now what happens -- not theoretically but in practice.
Two scenarios: 1 . You have keywords in the meta marking (and you ought to have them! ) The little Internet search engine "bot" (that is a computer program whose work it is to travel and leisure around the Internet, never naps and never eats and gets into all those adult sites also!, and covers information on ALL OF THE sites so the information can be categorized), concerns our web page of hairisnotforever and scans the keywords on the page. Then this kind of little robot makes a overview of the site. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your site. (Remember Search Engines don't "see", they may be NOT visible (males happen to be visually focused not Search engines like yahoo! ) consequently graphics aren't taken into account if you do not use the in die jahre gekommen tag. ) The algorithms get more and more sophisticated in the future and they search for content, keywords, phrases etc . (Remember first content! )
2 . You have no keywords in your destinazione tag so the engine simply looks at your articles.
So our happy couple figures alright lets position the word scalp say, in each and every sentence at least three times. NO! Don't do that. Excessive use of a keyword is a red-flag to a Search results and you will be punished for it! It must be used and used regularly, but NOT over-used.
Now when you Google with respect to hair goods using the phrase "balding", the major search engines has the key word, and dependant on a million parameters decides what position for the specific key word, hairisnotforever could have, and passes it out.
So our few figures the particular hell. We all will also offer mascara, plus they put in a picture advert as well as the word wimpernbetonung in their keywords, without having virtually any content because of it. Well then will most likely be listed as the last in the last in the last for anybody looking for "mascara". So because of this lesson the formula is normally:
"Content+Keywords in the content+Keywords in Meta label. "