So is your Blog Working For Your Site?
OK right now we know content is king. And naturally since you're creating our personal blogs, (remember blogs is certainly short slang for Websites - which is what their particular "formal and official" name is), almost all of our info is going to be "unique" and "Original". Yet every so often, since i will be only individual, and since all of us simply cannot "create" more and more information, we can copy data from other internet sites. That is nice. There is no problem with that, UNLESS OF COURSE, you decide that "copying" and/or "linking" is simply better and forego writing nearly anything.
Now let me make this crystal clear. If you are offering a service in people, where your main business is usually to offer away links to other places in which people are able to get information, in other words you are a repository where persons come to get links, because you already performed all the study - that is fine. Mainly because what you will loose in content, you will compose in "eyeballs" and "hits". Remember the result of good search engine rankings is just that. MORE VISITORS - MORE EYEBALLS - MORE PERSONS VISITING. And content is not the sole parameter an Search Engine looks at. Not by a long shot.
This can be a critical point to keep in mind. Almost everything we might talk about, every single method, out of content to email to prospect lists to whatever, has yet one objective in mind. To consistently and constantly maximize and build your internet site "hits". To be sure you have an ever-growing "fan" club "motivated" because of the program you are selling, to come back. Therefore please differentiate between the end goal as well as the methods. Content (discussed within our first article) is a approach towards the objective of getting listed in a good status on a internet search engine, and the goal is to currently have people work with and come to your web page or blog, and generate a "buzz" about this. (We might talk about that much later in our series. )
Let us resume content for a moment. In this article we are discussing something that most writers know about and are acquainted with. Text, text, phrases. Basic, unique text.
So to be able to continue on our fairly reasonable path, we all will now concentrate on the "text" and what has to be in it. Which brings us towards the subject of "keywords". Ahead of explaining what exactly these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more thoroughly.
If you have a site selling frizzy hair beauty aids, you will want to promote your material writing content material around what you are selling. Clearly if you create something about the difference between different types of dish washers, this is not going to relate to the "subject matter" and content of your site. So you definitely will write articles around your mane supplies. You are likely to write content articles on great hair care, on how to dye hair, how to get gone split-ends, when to hair shampoo etc . etc .
Our magic hair web-site is called "Hair Is Certainly not Forever". Nonetheless this is our site for the moment and we will retain it as we go along. hairisnotforever has a blog. This www.kikoferrazstudios.com.br blog we all will call "SilkyFairHair" and we will put it, in the interest of our example in under the name of the proprietor who will be aptly named Mr. Nor Hair. So now we have as follows:
1 . Website - Mane Forever @ 2 . Blog page - SilkyFairHair @ (this URL is definitely fictional)
These names Are essential and so are the URL's. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles particularly if I arrive at the article around the importance of choosing the best name.
And so Mr. Neither Hair fantastic wife, Mrs. Purple Curly hair work together. They will create the site, get every one of the necessary products to sell anything on it, create a couple of content articles about curly hair and relax and wait for the people to come beating their particular "virtual" door down. Very well as we declare in Hebrew, "Boker Tov" (which basically means "Good Morning"), or as you state in British, "Knock. Topple. Good Morning! Anyone Home? inch
Okay the Hair couple know about keywords. Hence they develop articles by which EVERY sentence has the phrase hair in it (or balding). Although hair is the name of the video game. They make sure their content is main, and once they have written two HTML web pages of mane articles, strategically placed by their cousin the graphic singer (who is definitely bald) around the advertisements for hair products and now they presume they are completed!
Woah! Certainly not by a LONGER SHOT! Here is just where it gets depressing meant for the uninitiated and non-dedicated people.
Let us deal with the "keyword" issue. Keywords are like indices or perhaps if you wish, groups. A key word is a thing that the search engine will appear for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords all of us refer to are in two distinct and totally different locations. The initial in the webpage header belonging to the site. about what is known as the section with respect to "meta" tags. We definitely will deal with the meta tag in a distinct article, even so let us only say these are generally the keywords most internet search engine look for (with their "bots") when visiting your site. An example traguardo tag for the purpose of keywords upon our internet site may appear to be this:
Again in our article(s) upon meta tags we will talk about these keywords, and meta tags, but for at this moment take this as a granted these are some of the keywords which will be in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were implemented, the keywords tag was critical. Search engines like google looked at the keywords inside the meta label and supposed that was what the internet site was about and listed this website under individuals keywords. It was caught onto immediately, and humans simply being the handy devils they are simply, began report keywords that had not do with their sites to be able to drive visitors the site. (Remember - the result is the oh-so-important one: Visits & Eyeballs)
So adult porn sites especially, adopting this kind of as yet an additional "fool the engine" technique, would set keywords just like "hair", "technology" etc . to their meta tags, and offer the site an innocuous name and there you are, more traffic.
Therefore in the limitless battle Search Engines caught on, and do a few points. They deprecated the importance for the keywords in the meta tags in accordance to their algorithms, UNLESS the content on the site actually did match the keywords. Of course , this was not enough mainly because porn sites will place "real" content material around the stuff. Let me give you a ACTUAL example which I find funny, but it is very serious.
In a single of my personal posts in the blog, you can watch my bio which is taken care of by search engines. The other day I received a message from a well used flame of mine stating "I freaked out. We googled you, under Allen Gross Article writer, and you are linked with a site regarding tushy's! inches So I visit and Yahoo it, and sure enough in like the sixth position is this: "Ted Gross's Unofficial Bio - The actual Version simply by Tushy" and of course I simply click and acquire led to one more site (no url below as I do not want to publicize that site meant for obvious reasons) and I come to a porno site which ripped off, of all the content within the internet, MY OWN profile helping put around their porn campaigns. UGH! But you see that is how handy people are!
(Here we are never going to talk about "splogs" - meaning "spam blogs" yet. But keep it in mind. )
Okay now what happens -- not theoretically but in practice.
Two cases: 1 . You could have keywords in the meta tag (and you should have them! ) The little Google search "bot" (that is a software application whose task it is to travel and leisure around the Net, never naps and never feeds on and climbs into all those adult porn sites too!, and picks up information on EVERY sites so the information may be categorized), concerns our web page of hairisnotforever and scans the keywords on the page. Then this kind of little android makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags to the text and stuff on your own site. (Remember Search Engines tend "see", they are simply NOT aesthetic (males will be visually oriented not Search engines like google! ) and so graphics usually are not taken into account if you do not use the in die jahre gekommen (umgangssprachlich) tag. ) The methods get more plus more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember main content! )
2 . You could have no keywords in your traguardo tag so the engine simply looks at your articles.
So each of our happy couple figures okay lets position the word head of hair say, in each and every sentence for least three times. NO! Can not do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be punished for it! It should be used and used usually, but NOT over-used.
Now when you Google to get hair items using the phrase "balding", the major search engines has the keyword, and dependant on a million parameters decides what position with the specific key phrase, hairisnotforever could have, and nourishes it out.
Thus our few figures the particular hell. We all will also sell off mascara, and in addition they put in a picture advert and the word wimperntusche in their keywords, without having any content correctly. Well then being listed mainly because the last for the last from the last for any person looking for "mascara". So with this lesson the formula is normally:
"Content+Keywords inside the content+Keywords in Meta tag. "