So is your Blog Promoting Your Company Site?
Alright so now we know content is king. As well as since people are creating our blogs, (remember blogs is certainly short slang for Websites - which is what all their "formal and official" brand is), almost all of our information is going to be "unique" and "Original". Yet once in a while, since our company is only our, and since we all simply cannot "create" more and more data, we should copy facts from other web sites. That is nice. There is no issue with that, UNLESS, you decide that "copying" and/or "linking" is simply better and forego writing anything.
Now let me make this apparent. If you are offering a service in people, where most of your business should be to offer away links to other places in which people could possibly get information, therefore are a database where persons come to get backlinks, because you already performed all the homework - that is fine. Because what you will loose in content material, you will makeup in "eyeballs" and "hits". Remember the outcome of good search engine listings is just that. MORE VISITORS - MORE EYEBALLS -- MORE PEOPLE VISITING. And content is normally not the only parameter an Search Engine examines. Not by a long taken.
This can be a critical indicate keep in mind. Every thing we is going to talk about, just about every method, via content to email to lists to whatsoever, has yet one target in mind. To consistently and constantly boost and build your site "hits". To ensure you have an ever-growing "fan" club "motivated" because of the program you are offering, to come back. So please differentiate between the end goal plus the methods. Articles (discussed inside our first article) is a technique towards the target of getting listed in a good spot on a internet search engine, and the objective is to include people use and come to your site or blog page, and create a "buzz" regarding it. (We is going to talk about that much later in our series. )
Let us get back to content for your moment. In this article we are referring to something that all writers know about and are knowledgeable about. Text, text, phrases. First, unique text.
So in order to continue on our own fairly rational path, all of us will now focus on the "text" and what has to be in it. Which will brings us for the subject of "keywords". Prior to explaining what exactly these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more cautiously.
If you have a site selling your hair beauty assists, you will want to sell your materials writing content material around what you are selling. Naturally if you write something about the between different models of dish washers, this is not going to relate to the "subject matter" and content of your site. So you might write content articles around nice hair supplies. You will write content articles on very good hair care, to be able to dye your hair, how to get rid of split-ends, when to hair shampoo etc . etc .
Our magic hair web page is called "Hair Is Not really Forever". Nevertheless this is each of our site at the moment and we will preserve it as we go along. hairisnotforever even offers a blog page. This blog we will contact "SilkyFairHair" and we will put it, in the interest of our model in under the name of the proprietor who may be aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Internet site - Head of hair Forever @ 2 . Weblog - SilkyFairHair @ (this URL is definitely fictional)
These kinds of names Are essential and so are the URL's. (URL stands for Widespread Resource Locater). So wear them mind even as go along through these articles in particular when I arrive at the article within the importance of choosing the best name.
Hence Mr. Nor Hair wonderful wife, Mrs. Purple Frizzy hair work together. That they create the internet site, get each of the necessary stuff to sell some thing on it, create a couple of content articles about scalp and relax and wait for an people to come beating their "virtual" door down. Very well as we declare in Hebrew, "Boker Tov" (which basically means "Good Morning"), or perhaps as you claim in British, "Knock. Topple. Good Morning! Any person Home? "
Okay the Hair couple learn about keywords. Hence they make articles in which EVERY term has the word hair in it (or balding). Yet hair may be the title of the game. They make sure their content is initial, and once they may have written two HTML web pages of frizzy hair articles, smartly placed by their cousin the graphic specialist (who is usually bald) around the advertisements to get hair companies now they presume they are done!
Woah! Certainly not by a PROLONGED SHOT! And here is exactly where it gets depressing with regards to the uninitiated and non-dedicated people.
I want to deal with the "keyword" concern. Keywords are like indices or if you wish, classes. A key phrase is something which the search engine looks for and validate (in our day), to use as among the parameters about how to list your site.
The keywords we all refer to will be in two distinct and totally different spots. The earliest in the site header within the site. about what is known as the section with respect to "meta" tags. We definitely will deal with the meta tag in a unique article, nevertheless let us simply just say these are the keywords most search engine look for (with their "bots") when visiting your web blog. An example coto tag with respect to keywords on our internet site may resemble this:
Again inside our article(s) upon meta tags all of us will go over these keywords, and meta tags, but for now take this as a granted these are a few of the keywords that will be in the meta tag.
If the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search Engines looked at the keywords in the meta indicate and assumed that was what the site was about and listed the internet site under individuals keywords. This is caught on to immediately, and humans being the crafty devils they may be, began directory site keywords that had nothing to do using their sites in order to drive visitors the site. (Remember - the outcome is the oh-so-important one: Visitors & Eyeballs)
So adult sites especially, adopting this as yet one other "fool the engine" technique, would set keywords like "hair", "technology" etc . within their meta tags, and give the site a great innocuous brand and bam !, more traffic.
And so in the never ending battle Search engines like google caught about, and performed a few factors. They deprecated the importance for the keywords inside the meta tags as per to their algorithms, UNLESS this great article on the site in fact did match the keywords. Of course , this was not enough while porn sites will set "real" articles around all their stuff. Let me give you a REAL example that we find funny, but it is extremely serious.
In one of my own posts in the blog, lit . my biography which is acquired by search engines. The other day I just received a message from an existing flame of mine saying "I freaked out. I just googled you, under Ted Gross Writer, and you are linked to a site regarding tushy's! " So I get and Yahoo it, and sure enough in like the fifth position is this: "Ted Gross's Unofficial Biography - The true Version simply by Tushy" and of course I simply click and acquire led to one other site (no url here as I usually do not want to publicize that site for the purpose of obvious reasons) and I arrive to a adult porn site which usually ripped off, out of all the content on the internet, MY PERSONAL profile to get around their very own porn adverts. UGH! Nevertheless, you see that is how crafting people are!
(Here we are not going to talk about "splogs" - meaning "spam blogs" yet. Nonetheless keep it in mind. )
Okay now what happens -- not in theory but in practice.
Two situations: 1 . You could have keywords within your meta indicate (and you should have them! ) The little Search results "bot" (that is a computer software whose work it is to travel around the Internet, never sleeps and never consumes and gets to all those porno sites too!, and sees information on EACH AND EVERY ONE sites so the information may be categorized), goes to our site of hairisnotforever and flows the keywords on the site. Then this little android makes a snapshot of the website. Then the methods take over and match the keywords in the meta tags towards the text and stuff on your site. (Remember Search Engines may "see", they are NOT visual (males will be visually oriented not Search engines like yahoo! ) so graphics are not taken into account if you use the alt tag. ) The methods get more and even more sophisticated in the future and they look for content, keywords, phrases etc . (Remember first content! )
2 . You may have no keywords in your coto tag and so the engine just looks at your content.
So each of our happy few figures alright lets put the word your hair say, atlanta divorce attorneys sentence by least 3 x. NO! Is not going to do that. Excessive use of a keyword is a red-flag to a Search results and you will be punished for it! It ought to be used and used often, but NOT over-used.
Now as you Google with respect to hair items using the term "balding", the Search Engine has the key word, and dependant on a million guidelines decides what position for your specific key word, hairisnotforever may have, and rss feeds it out.
Thus our few figures elemential.com what the hell. We will also promote mascara, and put in a photo advert plus the word wimpernbetonung in their keywords, without having virtually any content for doing it. Well then will likely to be listed because the last within the last of this last for any individual looking for "mascara". So for this lesson the formula can be:
"Content+Keywords inside the content+Keywords in Meta label. "