Is your Blog Helping Your Website?
Alright right now we know content is king. And definitely since you're creating our very own blogs, (remember blogs can be short slang for Weblogs - which can be what their particular "formal and official" identity is), almost all of our information is going to be "unique" and "Original". Yet every now and then, since you're only person, and since we all simply cannot "create" more and more info, we can copy information from other internet sites. That is nice. There is no issue with that, UNLESS, you decide that "copying" and/or "linking" is simply better and do away with writing whatever.
Now let me make this crystal clear. If you are offering a service in people, where your primary business is always to offer out links to other places in which people may get information, therefore are a repository where people come to get links, because you already performed all the study - that may be fine. Mainly because what you will loose in content material, you will compose in "eyeballs" and "hits". Remember the outcome of good search engine rankings is just that. MORE STRIKES - MORE EYEBALLS - MORE PEOPLE VISITING. And content is not the only parameter an Search Engine looks at. Not with a long taken.
That is a critical indicate keep in mind. The whole thing we will certainly talk about, just about every method, via content to email to email lists to whatever, has yet one target in mind. To consistently and constantly enhance and build your website "hits". To ensure you have a great ever-growing "fan" club "motivated" because of the provider you are selling, to come back. So please differentiate amongst the end goal as well as the methods. Content (discussed in our first article) is a method towards the goal of getting listed in a good situation on a google search, and the objective is to have people apply and come to your site or weblog, and create a "buzz" about this. (We can talk about this much later in our series. )
Let us resume content for any moment. Here we are referring to something that all writers find out about and are acquainted with. Text, ideas, phrases. Unique, unique text message.
So to be able to continue on our fairly reasonable path, we all will now focus on the "text" and what has to be in it. Which usually brings us towards the subject of "keywords". Just before explaining just the thing these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more carefully.
If you have an online site selling mane beauty products, you will want to offer your material writing content material around everything you are selling. Definitely if you compose something about the difference between different models of dish washers, this is not likely to relate to the "subject matter" and content of your site. So you is going to write articles or blog posts around nice hair supplies. You are going to write content articles on great hair care, for you to dye flowing hair, how to get gone split-ends, how often to hair shampoo etc . etc .
Our magic hair web page is called "Hair Is Not Forever". Yet this is our site at the moment and we will preserve it as we complement. hairisnotforever even offers a blog. This blog we will call up "SilkyFairHair" and we will put it, with regard to our case in point in under the proprietor that is aptly named Mr. Nor Hair. Right now we have the following:
1 . Site - Frizzy hair Forever snabel-a 2 . Weblog - SilkyFairHair @ (this URL is fictional)
These types of names Are very important and so are the URL's. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles in particular when I get to the article within the importance of finding the right name.
Thus Mr. Neither Hair wonderful wife, Mrs. Purple Frizzy hair work together. That they create this website, get all the necessary products to sell some thing on it, create a couple of articles or blog posts about head of hair and settle-back and wait for the people to arrive beating all their "virtual" door down. Well as we declare in Hebrew, "Boker Tov" (which actually means "Good Morning"), or perhaps as you claim in English language, "Knock. Knock. Good Morning! Any individual Home? inches
Okay the Hair couple find out about keywords. And so they create articles by which EVERY sentence has the phrase hair in it (or balding). Although hair is the name of the game. They make sure their content is primary, and once they may have written two HTML web pages of scalp articles, logically placed by way of a cousin the graphic designer (who is normally bald) about the advertisements with respect to hair companies now they presume they are completed!
Woah! Certainly not by a EXTENDED SHOT! And here is just where it gets depressing to get the uninformed and non-dedicated people.
Let us deal with the "keyword" concern. Keywords are just like indices or perhaps if you wish, types. A key phrase is a thing that the search engine will look for and validate (in our day), to use as one of the parameters about how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different locations. The 1st in the webpage header of the site. about what is known as the section to get "meta" tags. We definitely will deal with the meta tag in a different article, however let us merely say these are the keywords most search results look for (with their "bots") when visiting your blog. An example coto tag with respect to keywords in our web page may mimic this:
Again inside our article(s) about meta tags we will talk about these keywords, and the meta tag, but for at this time take this as a offered these are some of the keywords which is to be in the meta tag.
If the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search Engines looked at the keywords inside the meta label and supposed that was what the web page was about and listed the internet site under the ones keywords. It was caught through to immediately, and humans staying the crafty devils they are simply, began placement keywords that had not do using their sites in order to drive visitors the site. (Remember - the outcome is the oh-so-important one: Hits & Eyeballs)
So adult sites specifically, adopting this as yet a second "fool the engine" technique, would set keywords just like "hair", "technology" etc . within their meta tags, and provide the site an innocuous brand and there you are, more traffic.
So in the never ending battle Search engines like google caught in, and have a few factors. They deprecated the importance of this keywords in the meta tags matching to their algorithms, UNLESS this article on the site basically did match the keywords. Of course , this was not enough when porn sites will set "real" content material around all their stuff. Let me give you a ACTUAL example that we find funny, but it is very serious.
In a single of my own posts in the blog, you can observe my bio which is acquired by search engines like google. The other day My spouse and i received an email from a vintage flame of mine declaring "I freaked out. I actually googled you, under Allen Gross Article writer, and you are associated with a site regarding tushy's! inch So I choose and Google it, and sure enough in like the fifth position is this: "Ted Gross's Unofficial Biography - The true Version by Tushy" last but not least I just click and obtain led to a second site (no url in this article as I usually do not want to publicize that site meant for obvious reasons) and I arrive to a porno site which usually ripped off, out of all the content in the internet, MY profile to use around the porn advertisements. UGH! But you see that is how crafting people are!
(Here we are not going to talk about "splogs" - that means "spam blogs" yet. Nevertheless keep it in mind. )
Okay so what now happens - not in theory but in practice.
Two cases: 1 . You have keywords in your meta tag (and you need to have them! ) The little Search Engine "bot" (that is a computer software whose task it is to travelling around the Net, never rests and never consumes and gets to all those adult sites too!, and accumulates information on EVERY sites so the information can be categorized), goes to our site of hairisnotforever and flows the keywords on the site. Then this kind of little robot makes a snapshot of the website page. Then the methods take over and match the keywords inside the meta tags to the text and stuff in your site. (Remember Search Engines avoid "see", they can be NOT vision (males happen to be visually focused not Search engines like google! ) consequently graphics are not taken into account unless you use the alt tag. ) The methods get more and even more sophisticated in the future and they seek out content, keywords, phrases etc . (Remember initial content! )
2 . You may have no keywords in your traguardo tag hence the engine only looks at your content.
So the happy couple figures fine lets position the word locks say, in every sentence at least 3 times. NO! Have a tendency do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It ought to be used and used often, but NOT overused.
Now as you Google with regards to hair items using the phrase "balding", the Search Engine has the keyword, and relying on a million guidelines decides what position regarding specific keyword, hairisnotforever could have, and feeds it out.
And so our few figures www.iccview.ga the actual hell. We all will also offer mascara, plus they put in an image advert as well as the word mascara in their keywords, without having any kind of content for it. Well then is going to be listed simply because the last of the last of this last for any person looking for "mascara". So in this lesson the formula is normally:
"Content+Keywords inside the content+Keywords in Meta marking. "