So is your Blog Helping Your Website?
Fine right now we know content material is king. And lastly since i will be creating our own blogs, (remember blogs is short slang for Weblogs - which is what their "formal and official" term is), the majority of our information is going to be "unique" and "Original". Yet every so often, since we have become only our, and since we simply cannot "create" more and more information, we will certainly copy information from other sites. That is interesting. There is no issue with that, UNTIL, you decide that "copying" and/or "linking" is simply better and do away with writing whatever.
Now let me make this clear. If you are providing a service in people, where your primary business should be to offer away links to other places exactly where people can usually get information, therefore are a database where persons come to get links, because you already did all the study - that is certainly fine. Because what you will loose in content material, you will conjure in "eyeballs" and "hits". Remember the result of good search engine rankings is just that. MORE STRIKES - MORE EYEBALLS - MORE PEOPLE VISITING. And content is normally not the sole parameter a great Search Engine examines. Not with a long taken.
That is a critical point out keep in mind. Everything we can talk about, just about every method, right from content to email to to do this to whatsoever, has but one objective in mind. To consistently and constantly boost and build your website "hits". To make sure you have an ever-growing "fan" club "motivated" because of the system you are offering, to come back. So please differentiate involving the end goal plus the methods. Content (discussed inside our first article) is a technique towards the aim of getting classified by a good status on a search results, and the goal is to have people employ and come to your internet site or blog page, and make a "buzz" regarding it. (We might talk about this much later inside our series. )
Let us get back to content for any moment. Below we are referring to something that every writers find out about and are acquainted with. Text, key phrases, phrases. Unique, unique text message.
So in order to continue on our very own fairly rational path, all of us will now give full attention to the "text" and what has to be in it. Which in turn brings us to the subject of "keywords". Just before explaining exactly what these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more cautiously.
If you have an online site selling hair beauty aids, you will want to sell off your material writing content material around the things you are selling. Certainly if you write something about the difference between the latest models of of dishwashers, this is not gonna relate to the "subject matter" and content material of your site. So you might write content articles around flowing hair supplies. You can write content articles on very good hair care, in order to dye flowing hair, how to get gone split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair website is called "Hair Is Not really Forever". Although this is our site for the moment and we will maintain it as we complement. hairisnotforever also offers a blog page. This www.obinata.co.jp blog all of us will phone "SilkyFairHair" and we will put it, with regard to our case in point in under the name of the proprietor who may be aptly named Mr. Nor Hair. Right now we have as follows:
1 . Web-site - Scalp Forever snabel-a 2 . Weblog - SilkyFairHair @ (this URL can be fictional)
These kinds of names Are essential and so are the URL's. (URL stands for General Resource Locater). So keep them in mind even as we go along through these articles specially when I arrive at the article around the importance of finding the right name.
Hence Mr. Neither Hair great wife, Mrs. Purple Hair work together. They create the site, get every one of the necessary products to sell something on it, create a couple of article content about curly hair and relax and wait for an people to arrive beating all their "virtual" door down. Well as we claim in Hebrew, "Boker Tov" (which practically means "Good Morning"), or perhaps as you say in Uk, "Knock. Topple. Good Morning! Any individual Home? inch
Okay the Hair couple find out about keywords. Thus they develop articles in which EVERY word has the expression hair in it (or balding). Yet hair is the name of the game. They make sure their content is primary, and once they have written two HTML internet pages of locks articles, smartly placed by way of a cousin the graphic artisan (who can be bald) around the advertisements with regards to hair products and now they presume they are completed!
Woah! Not really by a LENGTHY SHOT! And here is where it gets depressing intended for the uninitiated and non-dedicated people.
I want to deal with the "keyword" concern. Keywords are like indices or perhaps if you wish, types. A key phrase is something which the search engine looks for and validate (in our day), to use as one of the parameters in order to how to list your site.
The keywords we all refer to are in two distinct and totally different spots. The 1st in the webpage header of your site. in what is known as the section intended for "meta" tags. We should deal with meta tags in a numerous article, nevertheless let us merely say these are generally the keywords most search results look for (with their "bots") when visiting your blog. An example traguardo tag intended for keywords upon our internet site may resemble this:
Again inside our article(s) in meta tags we will discuss these keywords, and meta tags, but for now take this as a offered these are a few of the keywords that is in the destinazione tag.
When the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta point and presumed that was what the internet site was about and listed the site under individuals keywords. This was caught through to immediately, and humans getting the crafty devils they may be, began directory site keywords that had not do using their sites to be able to drive visitors the site. (Remember - the outcome is the oh-so-important one: Bites & Eyeballs)
So porn sites especially, adopting this as yet an additional "fool the engine" strategy, would place keywords like "hair", "technology" etc . within their meta tags, and provide the site an innocuous term and voila, more traffic.
Thus in the never-ending battle Search Engines caught upon, and did a few stuff. They deprecated the importance within the keywords in the meta tags relating to their methods, UNLESS a few possibilities on the site in fact did match the keywords. Of course , this did not include enough because porn sites will set "real" content around their particular stuff. I will give you a SERIOUS example which I find funny, but it is extremely serious.
In one of my posts in the blog, completely illuminated my bio which is picked up by search engines. The other day I received a message from a vintage flame of mine declaring "I freaked out. I googled you, under Wyatt Gross Article writer, and you are connected with a site regarding tushy's! inch So I visit and Yahoo it, and sure enough in like the fifth position are these claims: "Ted Gross's Unofficial Bio - The Real Version by Tushy" and naturally I click and get led to another site (no url below as I do not want to publicize that site meant for obvious reasons) and I arrive to a adult site which usually ripped off, of all the content to the internet, MY OWN profile set around their porn advertisements. UGH! Nevertheless, you see that is normally how crafty people are!
(Here we are not going to talk about "splogs" - which means "spam blogs" yet. But keep it in mind. )
Okay ok now what happens -- not in theory but in practice.
Two situations: 1 . You could have keywords in the meta indicate (and you should have them! ) The little Internet search engine "bot" (that is a program whose job it is to travel around around the Internet, never naps and never eats and gets to all those adult porn sites too!, and sees information on MOST sites so the information may be categorized), concerns our internet site of hairisnotforever and says the keywords on the web page. Then this kind of little bot makes a overview of the web page. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines do "see", they are NOT vision (males will be visually oriented not Search Engines! ) hence graphics are not taken into account unless you use the alt tag. ) The methods get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember basic content! )
2 . You could have no keywords in your meta tag hence the engine just simply looks at your content.
So the happy couple figures alright lets position the word wild hair say, atlanta divorce attorneys sentence at least 3 times. NO! Can not do that. Overuse of a key word is a red-flag to a Search results and you will be penalized for it! It must be used and used frequently, but NOT over-used.
Now when you Google intended for hair products using the word "balding", the Search Engine has the key word, and dependant on a million parameters decides what position while using specific key phrase, hairisnotforever may have, and feeds it out.
Thus our few figures the particular hell. We will also promote mascara, and in addition they put in an image advert and the word mascara in their keywords, without having virtually any content because of it. Well then will be listed when the last from the last with the last for any person looking for "mascara". So in this lesson the formula is:
"Content+Keywords in the content+Keywords in Meta draw. "