Is your Blog Helping Your Website?
Alright right now we know www.appcountry.co.za content is king. And of course since people are creating our blogs, (remember blogs is short slang for Websites - which is what their "formal and official" name is), the majority of our facts is going to be "unique" and "Original". Yet from time to time, since we have become only human being, and since all of us simply cannot "create" more and more info, we should copy info from other sites. That is nice. There is no issue with that, EXCEPT IF, you decide that "copying" and/or "linking" is simply better and postpone writing nearly anything.
Now let me make this very clear. If you are offering a service in people, where your main business is always to offer away links to other places wherever people can usually get information, in other words you are a repository where people come to get backlinks, because you already have all the homework - that is certainly fine. Mainly because what you will loose in articles, you will comprise in "eyeballs" and "hits". Remember the end result of good search engine listings is just that. MORE BITES - EVEN MORE EYEBALLS -- MORE PEOPLE VISITING. And content is certainly not the sole parameter a great Search Engine looks at. Not with a long shot.
This can be a critical indicate keep in mind. All sorts of things we can talk about, every method, right from content to email to lists to whatever, has but one target in mind. To consistently and constantly enhance and build your web site "hits". To be sure you have a great ever-growing "fan" club "motivated" because of the support you are providing, to come back. Therefore please differentiate between your end goal plus the methods. Articles (discussed within our first article) is a method towards the objective of getting classified by a good job on a search engine, and the goal is to currently have people use and come to your website or weblog, and generate a "buzz" about this. (We will certainly talk about that much later within our series. )
Let us go back to content for a moment. Here we are talking about something that all of the writers know about and are acquainted with. Text, words, phrases. First, unique text message.
So to be able to continue on our personal fairly logical path, all of us will now pay attention to the "text" and what has to be in it. Which brings us for the subject of "keywords". Prior to explaining what exactly these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more cautiously.
If you have a website selling curly hair beauty supports, you will want to sell your material writing content around what you are selling. Definitely if you produce something about the between different models of dishwashers, this is not going to relate to the "subject matter" and content of your web page. So you should write content around your mane supplies. You can write article content on very good hair care, approach dye flowing hair, how to get reduce split-ends, how often to shampoo etc . etc .
Our magic hair website is called "Hair Is Certainly not Forever". But this is our site at the moment and we will maintain it as we go along. hairisnotforever also has a blog. This blog we will call up "SilkyFairHair" and we'll put it, with regard to our model in under the proprietor who’s aptly called Mr. Neither Hair. Right now we have the following:
1 . Website - Mane Forever snabel-a 2 . Weblog - SilkyFairHair @ (this URL is fictional)
These kinds of names Are essential and so are the URL's. (URL stands for Universal Resource Locater). So wear them mind even as we go along through these articles specially when I be able to the article relating to the importance of finding the right name.
Therefore Mr. Nor Hair and his wife, Mrs. Purple Frizzy hair work together. That they create the web page, get each of the necessary stuff to sell some thing on it, set a couple of articles about head of hair and settle-back and wait for an people to come beating their particular "virtual" door down. Well as we claim in Hebrew, "Boker Tov" (which literally means "Good Morning"), or as you say in British, "Knock. Topple. Good Morning! Anyone Home? inches
Okay the Hair couple learn about keywords. Therefore they produce articles through which EVERY sentence in your essay has the phrase hair in it (or balding). But hair may be the title of the game. They make sure their content material is basic, and once they may have written two HTML webpages of mane articles, logically placed by their cousin the graphic musician and performer (who can be bald) surrounding the advertisements just for hair products and now they presume they are completed!
Woah! Not really by a LONGER SHOT! And here is in which it gets depressing for the uninformed and non-dedicated people.
I want to deal with the "keyword" issue. Keywords are just like indices or if you wish, groups. A key phrase is a thing that the search engine will be for and validate (in our day), to use as among the parameters in order to how to list your site.
The keywords we all refer to will be in two distinct and totally different locations. The primary in the page header of your site. in what is known as the section with regards to "meta" tags. We will certainly deal with meta tags in a numerous article, however let us only say they are the keywords most search engine look for (with their "bots") when visiting your web sites. An example coto tag intended for keywords on our web page may appear like this:
Again in our article(s) upon meta tags we all will discuss these keywords, and meta tags, but for now take that as a granted these are a few of the keywords which will be in the traguardo tag.
If the Search Engine technology first became popular and the meta tag were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta label and supposed that was what the site was about and listed the site under these keywords. This was caught to immediately, and humans getting the crafty devils they are really, began directory site keywords that had nothing to do using their sites in order to drive traffic to the site. (Remember - the outcome is the oh-so-important one: Strikes & Eyeballs)
So adult sites specifically, adopting this as yet a further "fool the engine" approach, would place keywords like "hair", "technology" etc . to their meta tags, and offer the site an innocuous term and voila, more traffic.
Therefore in the never-ending battle Search engines like yahoo caught about, and did a few facts. They deprecated the importance of your keywords in the meta tags in respect to their methods, UNLESS the content on the site truly did match the keywords. Of course , this did not include enough seeing that porn sites will place "real" content material around the stuff. I will give you a REAL example that we find funny, but it is very serious.
In a single of my personal posts on my blog, you can see my biography which is taken care of by search engines. The other day My spouse and i received a message from an oldtime flame of mine stating "I freaked out. I just googled you, under Ted Gross Copy writer, and you are linked with a site regarding tushy's! " So I head out and Yahoo it, and sure enough in like the 6th position is this: "Ted Gross's Unofficial Biography - The actual Version by Tushy" and of course I click and acquire led to an additional site (no url in this article as I tend not to want to publicize that site pertaining to obvious reasons) and I arrive to a porno site which in turn ripped off, out of all the content around the internet, MY profile to set around their very own porn adverts. UGH! But you see that is normally how crafting people are!
(Here we are never going to talk about "splogs" - which means "spam blogs" yet. Yet keep it in mind. )
Okay now what happens - not in theory but in practice.
Two situations: 1 . You may have keywords in the meta marking (and you need to have them! ) The little Search results "bot" (that is a software application whose work it is to travel around around the Internet, never sleeps and never feeds on and gets to all those porno sites as well!, and sees information on MOST sites therefore the information could be categorized), pertains to our web page of hairisnotforever and says the keywords on the site. Then this kind of little bot makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags to the text and stuff on your own site. (Remember Search Engines do "see", they are really NOT video or graphic (males are visually oriented not Search engines like google! ) therefore graphics aren't taken into account unless you use the alt sammen tag. ) The algorithms get more plus more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember first content! )
2 . You may have no keywords in your coto tag and so the engine just simply looks at your articles.
So our happy couple figures ok lets position the word curly hair say, in every sentence at least 3 x. NO! Is not going to do that. Excessive use of a keyword is a red-flag to a Google search and you will be punished for it! It must be used and used frequently, but NOT over-used.
Now as you Google meant for hair products using the expression "balding", the Search Engine has the key word, and based on a million variables decides what position with the specific keyword, hairisnotforever could have, and rss feeds it out.
Thus our couple figures the particular hell. We all will also promote mascara, and put in a picture advert and the word wimpernbetonung in their keywords, without having virtually any content for doing it. Well then will likely be listed as the last for the last of the last for everyone looking for "mascara". So with this lesson the formula can be:
"Content+Keywords inside the content+Keywords in Meta marking. "