Is your Blog Promoting Your Website for your company?

3个月前 (05-25) 471474 未分类 已收录 45℃

Okay right now we know content material is king. And naturally since i will be creating our own blogs, (remember blogs is normally short slang for Blogs - which can be what their very own "formal and official" name is), the majority of our facts is going to be "unique" and "Original". Yet occasionally, since were only human, and since all of us simply cannot "create" more and more data, we will certainly copy facts from other internet sites. That is amazing. There is no problem with that, UNLESS OF COURSE, you decide that "copying" and/or "linking" is simply better and do away with writing nearly anything.

Now allow me to make this very clear. If you are offering a service to people, where most of your business is usually to offer out links to other places where people may get information, therefore are a repository where people come to get backlinks, because you already did all the analysis - that is fine. Because what you will loose in content, you will conjure in "eyeballs" and "hits". Remember the end result of good search engine listings is just that. MORE VISITS - MORE EYEBALLS -- MORE PEOPLE VISITING. And content is usually not the only parameter an Search Engine examines. Not with a long shot.

This is a critical point out keep in mind. The whole thing we can talk about, just about every method, coming from content to email to lists to what ever, has nevertheless one objective in mind. To consistently and constantly boost and build your site "hits". To make sure you have an ever-growing "fan" club "motivated" because of the company you are providing, to come back. Therefore please differentiate between end goal plus the methods. Content (discussed in our first article) is a approach towards the target of getting listed in a good spot on a google search, and the goal is to currently have people apply and arrive to your web page or blog page, and build a "buzz" regarding it. (We can talk about this much later inside our series. )

Let us get back on content for a moment. In this article we are talking about something that all of the writers learn about and are familiar with. Text, text, phrases. Classic, unique text.

So in order to continue on our very own fairly reasonable path, all of us will now pay attention to the "text" and what has to be in it. Which usually brings us to the subject of "keywords". Before explaining just the thing these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more cautiously.

If you have an online site selling locks beauty supports, you will want to sell your materials writing content around whatever you are selling. Certainly if you produce something about the difference between the latest models of of dishwashers, this is not likely to relate to the "subject matter" and content material of your site. So you definitely will write articles or blog posts around your hair supplies. You can write articles on very good hair care, on how to dye hair, how to get eliminate split-ends, how often to hair shampoo etc . and so forth

Our magic hair website is called "Hair Is Not Forever". Nevertheless this is each of our site for the moment and we will maintain it as we go along. hairisnotforever has a weblog. This blog we all will phone "SilkyFairHair" and we will put it, in the interest of our model in under the name of the proprietor who's aptly called Mr. Neither Hair. So now we have the following:

1 . Web-site - Mane Forever snabel-a 2 . Blog - SilkyFairHair @ (this URL is definitely fictional)

These types of names Are crucial and so are the URL's. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles especially when I reach the article in the importance of finding the right name.

So Mr. Neither Hair and his wife, Mrs. Purple Hair work together. They will create the internet site, get all of the necessary products to sell anything on it, set a couple of content about head of hair and relax and wait for a people to arrive beating their very own "virtual" door down. Well as we declare in Hebrew, "Boker Tov" (which actually means "Good Morning"), or perhaps as you claim in Uk, "Knock. Knock. Good Morning! Any person Home? inches

Okay the Hair couple learn about keywords. And so they build articles through which EVERY term has the expression hair in it (or balding). Yet hair may be the title of the video game. They make sure their content is original, and once they have written two HTML webpages of scalp articles, smartly placed by way of a cousin the graphic singer (who is certainly bald) about the advertisements with regards to hair companies now they presume they are carried out!

Woah! Not by a LONG SHOT! Here is exactly where it gets depressing intended for the uninformed and non-dedicated people.

Let us deal with the "keyword" concern. Keywords are like indices or perhaps if you wish, types. A key word is something that the search engine can look for and validate (in our day), to use as one of the parameters with regards to how to list your site.

The keywords we all refer to are in two distinct and totally different locations. The initially in the site header for the site. in what is known as the section for the purpose of "meta" tags. We will deal with meta tags in a completely different article, on the other hand let us merely say these are the keywords most search engine look for (with their "bots") when visiting your blog. An example traguardo tag intended for keywords upon our internet site may appear to be this:

Again in our article(s) in meta tags we all will talk about these keywords, and the meta tag, but for at this point take that as a provided these are a number of the keywords that will be in the meta tag.

When the Search Engine technology first became popular and meta tags were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta tag and supposed that was what the internet site was about and listed the web page under these keywords. This was caught through to immediately, and humans simply being the crafting devils they may be, began record keywords that had not do with the sites in order to drive visitors the site. (Remember - the end result is the oh-so-important one: Strikes & Eyeballs)

So adult porn sites specifically, adopting this as yet an additional "fool the engine" strategy, would place keywords just like "hair", "technology" etc . into their meta tags, and give the site a great innocuous brand and there you are, more traffic.

Hence in the never-ending battle Search engines like yahoo caught upon, and have a few stuff. They deprecated the importance from the keywords in the meta tags matching to their methods, UNLESS a few possibilities on the site truly did meet the keywords. Of course , this was not enough mainly because porn sites will place "real" content material around the stuff. I will give you a TRUE example that we find funny, but it is incredibly serious.

In one of my posts on my blog, lit . my bio which is got by search engines like google. The other day I just received an email from an old flame of mine stating "I freaked out. I actually googled you, under Wyatt Gross Copy writer, and you are linked with a site regarding tushy's! inch So I visit and Yahoo it, and sure enough in like the sixth position are these claims: "Ted Gross's Unofficial Bio - The actual Version simply by Tushy" and lastly I click and receive led to some other site (no url here as I usually do not want to publicize that site designed for obvious reasons) and I arrive to a adult porn site which in turn ripped off, out of all the content around the internet, MY OWN profile to position around their particular porn advertisements. UGH! However, you see that can be how handy people are!

(Here we are never going to talk about "splogs" - that means "spam blogs" yet. Yet keep it in mind. )

Okay so what now happens -- not in theory but in practice.

Two cases: 1 . You could have keywords inside your meta marking (and you should have them! ) The little Search results "bot" (that is a software application whose job it is to travel around the Internet, never rests and never eats and climbs into all those porno sites as well!, and covers information on ALL sites hence the information could be categorized), concerns our site of hairisnotforever and says the keywords on the webpage. Then this little android makes a overview of the site. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff on your own site. (Remember Search Engines avoid "see", they are really NOT visual (males are visually focused not Search engines like yahoo! ) consequently graphics are not taken into account unless you use the in die jahre gekommen (umgangssprachlich) tag. ) The methods get more and more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember first content! )

2 . You may have no keywords in your meta tag hence the engine just looks at your content.

So each of our happy couple figures okay lets place the word curly hair say, in every sentence at least 3 x. NO! Is not going to do that. Excessive use of a key word is a red-flag to a Google search and you will be penalized for it! It must be used and used regularly, but NOT over-used.

Now at the time you Google meant for hair products using the word "balding", the major search engines has the key phrase, and relying on a million guidelines decides what position for the specific key phrase, hairisnotforever may have, and passes it out.

Thus our few figures what the hell. We will also promote mascara, plus they put in a picture advert as well as the word wimperntusche in their keywords, without having any kind of content because of it. Well then being listed when the last of the last in the last for any person looking for "mascara". So for this lesson the formula can be:

"Content+Keywords inside the content+Keywords in Meta draw. "