So is your Blog Helping Your Company Site?

3个月前 (05-25) 471474 未分类 已收录 74℃

Okay so now we know articles is king. And since people are creating our own blogs, (remember blogs is definitely short slang for Websites - which is what their very own "formal and official" term is), the majority of our facts is going to be "unique" and "Original". Yet occasionally, since i'm only human, and since we all simply cannot "create" more and more info, we might copy facts from other web sites. That is nice. There is no issue with that, UNTIL, you decide that "copying" and/or "linking" is simply better and forego writing anything.

Now let me make this very clear. If you are supplying a service in people, where your primary business should be to offer away links to other places just where people are able to get information, in other words you are a database where people come to get links, because you already did all the research - that is certainly fine. Mainly because what you will loose in articles, you will comprise in "eyeballs" and "hits". Remember the end result of good search engine rankings is just that. MORE VISITS - EVEN MORE EYEBALLS - MORE PEOPLE VISITING. And content can be not the sole parameter an Search Engine discusses. Not with a long shot.

This is certainly a critical point out keep in mind. All the things we is going to talk about, just about every method, coming from content to email to lists to anything, has but one aim in mind. To consistently and constantly boost and build your web site "hits". To make certain you have a great ever-growing "fan" club "motivated" because of the services you are selling, to come back. Therefore please differentiate regarding the end goal as well as the methods. Articles (discussed in our first article) is a approach towards the objective of getting classified by a good situation on a google search, and the aim is to contain people use and come to your web page or weblog, and build a "buzz" regarding it. (We definitely will talk about that much later in our series. )

Let us get back to content for the moment. In this article we are dealing with something that pretty much all writers learn about and are familiar with. Text, text, phrases. Primary, unique text.

So to be able to continue on our personal fairly rational path, we all will now give full attention to the "text" and what has to be in it. Which brings us towards the subject of "keywords". Just before explaining exactly what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more carefully.

If you have a website selling your hair beauty aids, you will want to sell off your materials writing articles around what you are selling. Definitely if you produce something about the between different models of dishwashers, this is not going to relate to the "subject matter" and articles of your internet site. So you is going to write articles or blog posts around hair supplies. You are going to write content on very good hair care, in order to dye your mane, how to get reduce split-ends, how often to hair shampoo etc . and so forth

Our magic hair site is called "Hair Is Not really Forever". Nevertheless this is our site at the moment and we will maintain it as we complement. hairisnotforever has a weblog. This blog we will call up "SilkyFairHair" and we'll put it, with regard to our case in under the name of the proprietor who is aptly called Mr. Nor Hair. Right now we have as follows:

1 . Web-site - Scalp Forever snabel-a 2 . Blog page - SilkyFairHair @ (this URL is normally fictional)

These names Are essential and so are the URL's. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles specially when I go to the article in the importance of discovering the right name.

Therefore Mr. Neither Hair great wife, Mrs. Purple Hair work together. They create the website, get all the necessary products to sell something on it, set a couple of articles about locks and relax and wait for the people to come beating their very own "virtual" door down. Well as we declare in Hebrew, "Boker Tov" (which virtually means "Good Morning"), or as you say in Uk, "Knock. Knock. Good Morning! Any person Home? "

Okay the Hair couple know about keywords. Thus they set up articles through which EVERY sentence has the term hair in it (or balding). Although hair may be the title of the game. They make sure their content material is basic, and once they have written two HTML pages of locks articles, smartly placed by way of a cousin the graphic musician and performer (who is normally bald) throughout the advertisements intended for hair companies now they think they are done!

Woah! Certainly not by a PROLONGED SHOT! Here is in which it gets depressing with regards to the uninformed and non-dedicated people.

We will deal with the "keyword" concern. Keywords are like indices or if you wish, different types. A key word is something that the search engine look for and validate (in our day), to use as one of many parameters with regards to how to list your site.

The keywords we refer to will be in two distinct and totally different places. The 1st in the webpage header with the site. in what is known as the section for "meta" tags. We will certainly deal with meta tags in a numerous article, on the other hand let us just simply say these are generally the keywords most search results look for (with their "bots") when visiting your websites. An example traguardo tag meant for keywords on our internet site may mimic this:

Again in our article(s) about meta tags we will talk about these keywords, and the meta tag, but for at this moment take this as a presented these are some of the keywords that is in the destinazione tag.

When the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search engines like google looked at the keywords in the meta indicate and thought that was what the web page was about and listed the web page under these keywords. This was caught up on immediately, and humans becoming the crafting devils they may be, began real estate keywords that had not do with the sites to be able to drive visitors the site. (Remember - the end result is the oh-so-important one: Hits & Eyeballs)

So adult sites specifically, adopting this kind of as yet one other "fool the engine" technique, would place keywords like "hair", "technology" etc . within their meta tags, and give the site an innocuous identity and voila, more traffic.

Consequently in the limitless battle Search engines like yahoo caught about, and performed a few items. They deprecated the importance within the keywords inside the meta tags with respect to their methods, UNLESS this content on the site actually did match the keywords. Of course , this was not enough when porn sites will put "real" content material around all their stuff. Let me give you a REAL example that we find funny, but it is incredibly serious.

In one of my personal posts on my blog, you can view my biography which is picked up by search engines like yahoo. The other day I actually received a message from a flame of mine declaring "I freaked out. We googled you, under Allen Gross Writer, and you are linked with a site about tushy's! inches So I choose and Yahoo it, and sure enough in like the 6th position is: "Ted Gross's Unofficial Bio - The Real Version by simply Tushy" not to mention I just click and get led to an additional site (no url here as I do not want to publicize that site with regards to obvious reasons) and I come to a adult site which usually ripped off, out of all the content on the internet, MY OWN profile to position around their particular porn adverts. UGH! However you see that is normally how handy people are!

(Here we are never going to talk about "splogs" - which means "spam blogs" yet. Although keep it in mind. )

Okay ok now what happens -- not in theory but in practice.

Two situations: 1 . You may have keywords in the meta tag (and you should have them! ) The little Search Engine "bot" (that is a computer program whose job it is to travel and leisure around the Internet, never sleeps and never feeds on and gets into all those porno sites also!, and accumulates information on ALL sites so the information could be categorized), pertains to our internet site of hairisnotforever and reads the keywords on the site. Then this kind of little android makes a snapshot of the web site. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines no longer "see", they may be NOT visual (males happen to be visually focused not Search engines like google! ) therefore graphics usually are not taken into account unless you use the oll (derb) tag. ) The algorithms get more and more sophisticated in the future and they look for content, keywords, phrases and so forth (Remember primary content! )

2 . You may have no keywords in your meta tag hence the engine simply just looks at your articles.

So our happy few figures okay lets place the word mane say, in each and every sentence at least three times. NO! Avoid do that. Overuse of a key word is a red-flag to a Google search and you will be penalized for it! It must be used and used usually, but NOT over-used.

Now as you Google designed for hair goods using the word "balding", the major search engines has the key phrase, and relying on a million guidelines decides what position for the specific keyword, hairisnotforever may have, and passes it out.

Thus our few figures what the hell. We will also promote mascara, they usually put in an image advert plus the word wimpernbetonung in their keywords, without having any content correctly. Well then for being listed when the last belonging to the last from the last for any person looking for "mascara". So just for this lesson the formula is normally:

"Content+Keywords inside the content+Keywords in Meta label. "