Is your Blog Working For Your Website?

3个月前 (05-25) 471474 未分类 已收录 61℃

OK so now we know content is king. And naturally since we could creating our personal blogs, (remember blogs can be short slang for Blogs - which can be what their particular "formal and official" term is), the majority of our details is going to be "unique" and "Original". Yet every so often, since you're only human, and since we simply cannot "create" more and more info, we might copy info from other internet sites. That is amazing. There is no issue with that, UNLESS, you decide that "copying" and/or "linking" is simply better and postpone writing anything.

Now allow me to make this distinct. If you are giving a service to people, where your main business is to offer out links to other places where people could possibly get information, therefore are a database where people come to get links, because you already does all the explore - that may be fine. Because what you will loose in content material, you will cosmetic in "eyeballs" and "hits". Remember the outcome of good search engine listings is just that. MORE HITS - EVEN MORE EYEBALLS - MORE PERSONS VISITING. And content is not the sole parameter an Search Engine examines. Not by a long taken.

This can be a critical point out keep in mind. Every thing we will certainly talk about, just about every method, out of content to email to email lists to whatsoever, has yet one target in mind. To consistently and constantly enhance and build your web site "hits". To ensure you have a great ever-growing "fan" club "motivated" because of the provider you are selling, to come back. Therefore please differentiate between the end goal plus the methods. Articles (discussed in our first article) is a approach towards the target of getting listed in a good job on a search engine, and the objective is to experience people make use of and arrive to your web-site or blog, and build a "buzz" about this. (We can talk about that much later within our series. )

Let us return to content for the moment. Right here we are dealing with something that all of the writers find out about and are acquainted with. Text, text, phrases. Initial, unique textual content.

So to be able to continue on our very own fairly reasonable path, we will now focus on the "text" and what has to be in it. Which brings us to the subject of "keywords". Just before explaining precisely what these are and either their particular importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more carefully.

If you have a site selling curly hair beauty aids, you will want to promote your material writing content around whatever you are selling. Obviously if you create something about the difference between different models of dish washers, this is not going to relate to the "subject matter" and content of your site. So you might write content around your mane supplies. You can write content on great hair care, on how to dye your hair, how to get eliminate split-ends, how often to shampoo etc . and so forth

Our magic hair web page is called "Hair Is Not Forever". Nevertheless this is the site at the moment and we will maintain it as we complement. hairisnotforever has a weblog. This blog we will call up "SilkyFairHair" and we will put it, with regard to our case in point in under the proprietor who might be aptly named Mr. Neither Hair. Right now we have the following:

1 . Website - Locks Forever @ 2 . Blog page - SilkyFairHair @ (this URL is normally fictional)

These kinds of names Are necessary and so are the URL's. (URL stands for General Resource Locater). So keep them in mind even as we go along through these articles especially when I reach the article at the importance of choosing the best name.

Consequently Mr. Nor Hair and his wife, Mrs. Purple Your hair work together. That they create the website, get each of the necessary products to sell something on it, create a couple of articles about wild hair and sit back and wait for an people to come beating their very own "virtual" door down. Very well as we claim in Hebrew, "Boker Tov" (which actually means "Good Morning"), or as you declare in English language, "Knock. Knock. Good Morning! Any person Home? inch

Okay the head of hair couple know about keywords. Hence they set up articles by which EVERY sentence in your essay has the expression hair in it (or balding). But hair may be the title of the game. They make sure their articles is basic, and once they have written two HTML web pages of frizzy hair articles, strategically placed by way of a cousin the graphic singer (who is usually bald) around the advertisements pertaining to hair products and now they presume they are done!

Woah! Not by a LONG SHOT! Here is exactly where it gets depressing with regards to the uninformed and non-dedicated people.

I want to deal with the "keyword" issue. Keywords are like indices or perhaps if you wish, different types. A key phrase is a thing that the search engine will appear for and validate (in our day), to use as one of the parameters as to how to list your site.

The keywords all of us refer to are in two distinct and totally different areas. The first in the page header within the site. in what is known as the section to get "meta" tags. We definitely will deal with the meta tag in a distinctive article, nevertheless let us just simply say they are the keywords most search results look for (with their "bots") when visiting your web blog. An example traguardo tag for keywords on our site may look like this:

Again inside our article(s) about meta tags we will talk about these keywords, and meta tags, but for at this time take this as a given these are a few of the keywords which will be in the meta tag.

If the Search Engine technology first shot to popularity and the meta tag were executed, the keywords tag was critical. Search engines like google looked at the keywords inside the meta label and believed that was what the site was about and listed the site under some of those keywords. This is caught on to immediately, and humans staying the handy devils they are really, began position keywords that had not do using their sites to be able to drive visitors the site. (Remember - the end result is the oh-so-important one: Bites & Eyeballs)

So porno sites especially, adopting this kind of as yet a further "fool the engine" technique, would place keywords like "hair", "technology" etc . within their meta tags, and give the site a great innocuous name and there you are, more traffic.

So in the never ending battle Search Engines caught about, and does a few items. They deprecated the importance for the keywords in the meta tags with respect to their methods, UNLESS the information on the site truly did match the keywords. Of course , this did not include enough when porn sites will place "real" content material around their particular stuff. I will give you a LEGITIMATE example which I find funny, but it is very serious.

In a single of my personal posts on my blog, you can view my bio which is found by search engines like yahoo. The other day We received a message from an existing flame of mine stating "I freaked out. I just googled you, under Allen Gross Writer, and you are linked with a site about tushy's! " So I travel and Yahoo it, and sure enough in like the fifth position are these claims: "Ted Gross's Unofficial Biography - The Real Version simply by Tushy" and naturally I click and obtain led to a further site (no url below as I do not want to publicize that site for obvious reasons) and I come to a adult site which in turn ripped off, out of all the content at the internet, MY OWN profile to use around all their porn advertising campaigns. UGH! However, you see that is certainly how crafty people are!

(Here we are not going to talk about "splogs" - which means "spam blogs" yet. Nevertheless keep it in mind. )

Okay ok now what happens -- not theoretically but in practice.

Two situations: 1 . You could have keywords in your meta tag (and you need to have them! ) The little Search Engine "bot" (that is a computer software whose task it is to travel around the Internet, never sleeps and never feeds on and gets into all those porn sites too!, and sees information on PRETTY MUCH ALL sites so the information can be categorized), comes to our internet site of hairisnotforever and says the keywords on the webpage. Then this kind of little robot makes a snapshot of the webpage. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines typically "see", they may be NOT vision (males are visually focused not Search Engines! ) hence graphics are generally not taken into account until you use the alt sammen tag. ) The algorithms get more and more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember initial content! )

2 . You could have no keywords in your destinazione tag so the engine simply looks at your articles.

So each of our happy couple figures alright lets put the word your hair say, in every single sentence for least three times. NO! No longer do that. Excessive use of a keyword is a red-flag to a Google search and you will be punished for it! It must be used and used usually, but NOT over-used.

Now as you Google for hair items using the term "balding", the major search engines has the key word, and based upon a million guidelines decides what position while using specific keyword, hairisnotforever could have, and rss feeds it out.

Hence our few figures the actual hell. We all will also promote mascara, and in addition they put in a photo advert and the word wimperntusche in their keywords, without having any content because of it. Well then is going to become listed mainly because the last from the last of your last for any person looking for "mascara". So in this lesson the formula is usually:

"Content+Keywords in the content+Keywords in Meta marking. "