So is your Blog Helping Your Website?
Alright so now we know content is king. Of course since i'm creating our blogs, (remember blogs can be short slang for Weblogs - which is what the "formal and official" brand is), almost all of our facts is going to be "unique" and "Original". Yet every now and then, since i'm only human being, and since we all simply cannot "create" more and more info, we is going to copy information from other sites. That is great. There is no issue with that, UNTIL, you decide that "copying" and/or "linking" is simply better and forego writing whatever.
Now let me make this very clear. If you are providing a service to the people, where most of your business is usually to offer out links to other places exactly where people may get information, in other words you are a repository where people come to get backlinks, because you already does all the analysis - that may be fine. Since what you will loose in content material, you will comprise in "eyeballs" and "hits". Remember the end result of good search engine listings is just that. MORE BITES - MORE EYEBALLS - MORE PEOPLE VISITING. And content is certainly not the sole parameter an Search Engine looks at. Not by a long shot.
That is a critical point to keep in mind. All we might talk about, just about every method, out of content to email to to do this to no matter what, has nevertheless one target in mind. To consistently and constantly boost and build your internet site "hits". To ensure you have an ever-growing "fan" club "motivated" because of the assistance you are selling, to come back. Therefore please differentiate amongst the end goal plus the methods. Articles (discussed inside our first article) is a technique towards the target of getting listed in a good status on a search engine, and the aim is to experience people work with and arrive to your website or blog page, and make a "buzz" about it. (We can talk about this much later inside our series. )
Let us go back to content for the moment. Here we are dealing with something that pretty much all writers find out about and are familiar with. Text, text, phrases. First, unique text.
So to be able to continue on our own fairly logical path, all of us will now give full attention to the "text" and what has to be in it. Which usually brings us to the subject of "keywords". Ahead of explaining just what these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more cautiously.
If you have an online site selling curly hair beauty supports, you will want to promote your material writing content around everything you are selling. Naturally if you produce something about the between different models of dish washers, this is not likely to relate to the "subject matter" and content of your web page. So you is going to write articles or blog posts around your mane supplies. You can write content articles on great hair care, on how to dye your hair, how to get reduce split-ends, how often to hair shampoo etc . and so forth
Our magic hair webpage is called "Hair Is Certainly not Forever". Yet this is the site at the moment and we will retain it as we complement. hairisnotforever also has a weblog. This ismc-itb.com blog we all will phone "SilkyFairHair" and we'll put it, in the interest of our example in under the proprietor who is aptly called Mr. Neither Hair. So now we have the following:
1 . Internet site - Frizzy hair Forever snabel-a 2 . Weblog - SilkyFairHair @ (this URL is normally fictional)
These names Are necessary and so are the URL's. (URL stands for Common Resource Locater). So keep them in mind as we go along through these articles particularly when I reach the article in the importance of discovering the right name.
So Mr. Neither Hair and his wife, Mrs. Purple Mane work together. They create this website, get each of the necessary products to sell a thing on it, set a couple of articles or blog posts about head of hair and sit back and wait for an people to arrive beating the "virtual" door down. Very well as we say in Hebrew, "Boker Tov" (which actually means "Good Morning"), or perhaps as you state in English, "Knock. Hit. Good Morning! Any individual Home? "
Okay the head of hair couple find out about keywords. And so they produce articles through which EVERY term has the word hair in it (or balding). Nonetheless hair may be the title of the game. They make sure their content material is classic, and once they have written two HTML web pages of hair articles, intentionally placed by way of a cousin the graphic specialit (who is certainly bald) surrounding the advertisements with respect to hair products and now they think they are performed!
Woah! Not really by a LONG SHOT! And here is in which it gets depressing for the purpose of the uninformed and non-dedicated people.
I want to deal with the "keyword" concern. Keywords are just like indices or perhaps if you wish, groups. A key phrase is something which the search engine will appear for and validate (in our day), to use as one of the parameters as to how to list your site.
The keywords we all refer to are in two distinct and totally different locations. The earliest in the webpage header within the site. about what is known as the section meant for "meta" tags. We will deal with the meta tag in a numerous article, even so let us just simply say these are generally the keywords most google search look for (with their "bots") when visiting your blog. An example destinazione tag intended for keywords upon our site may be like this:
Again inside our article(s) in meta tags we all will go over these keywords, and the meta tag, but for at this point take that as a given these are a number of the keywords that will be in the traguardo tag.
When the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta tag and thought that was what the site was about and listed the web page under many keywords. This is caught to immediately, and humans becoming the crafty devils they may be, began placement keywords that had not do using their sites to be able to drive traffic to the site. (Remember - the outcome is the oh-so-important one: Strikes & Eyeballs)
So porno sites specifically, adopting this as yet an alternative "fool the engine" strategy, would put keywords just like "hair", "technology" etc . into their meta tags, and offer the site an innocuous name and bam !, more traffic.
Hence in the limitless battle Search engines like google caught on, and performed a few items. They deprecated the importance from the keywords inside the meta tags with respect to their algorithms, UNLESS the information on the site actually did meet the keywords. Of course , this was not enough because porn sites will place "real" content material around the stuff. I will give you a SERIOUS example that we find funny, but it is incredibly serious.
In a single of my posts in the blog, you will find my bio which is found by search engines. The other day We received a message from an existing flame of mine saying "I freaked out. My spouse and i googled you, under Allen Gross Writer, and you are connected with a site about tushy's! inch So I choose and Google it, and sure enough in like the fifth position are these claims: "Ted Gross's Unofficial Biography - The actual Version by simply Tushy" and naturally I simply click and get led to one other site (no url below as I will not want to publicize that site designed for obvious reasons) and I arrive to a porno site which usually ripped off, out of all the content on the internet, MY profile place around the porn advertising campaigns. UGH! Nevertheless, you see that can be how crafting people are!
(Here we are not going to talk about "splogs" - meaning "spam blogs" yet. But keep it in mind. )
Okay so what now happens -- not theoretically but in practice.
Two situations: 1 . You have keywords in your meta marking (and you should have them! ) The little Google search "bot" (that is a computer software whose job it is to travelling around the Net, never sleeps and never consumes and gets into all those adult porn sites too!, and picks up information on PRETTY MUCH ALL sites hence the information could be categorized), concerns our web page of hairisnotforever and reads the keywords on the site. Then this little bot makes a snapshot of the site. Then the algorithms take over and match the keywords in the meta tags to the text and stuff on your site. (Remember Search Engines may "see", they are really NOT image (males will be visually focused not Search engines like yahoo! ) hence graphics are certainly not taken into account if you use the oll tag. ) The algorithms get more and even more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember main content! )
2 . You could have no keywords in your traguardo tag so the engine merely looks at your content.
So each of our happy couple figures alright lets place the word frizzy hair say, in each and every sentence in least 3 times. NO! Have a tendency do that. Excessive use of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It should be used and used regularly, but NOT overused.
Now as you Google with regards to hair products using the expression "balding", the major search engines has the keyword, and dependant on a million guidelines decides what position regarding specific key phrase, hairisnotforever may have, and nourishes it out.
Therefore our couple figures the actual hell. We will also sell mascara, and in addition they put in an image advert plus the word wimperntusche in their keywords, without having any content for doing this. Well then will most likely be listed seeing that the last for the last of your last for anyone looking for "mascara". So for this lesson the formula is definitely:
"Content+Keywords in the content+Keywords in Meta marking. "