So is your Blog Helping Your Company Site?
Alright so now we know content is king. As well as since we have become creating our blogs, (remember blogs can be short slang for Websites - which is what their "formal and official" term is), the majority of our details is going to be "unique" and "Original". Yet every now and then, since i will be only human, and since we simply cannot "create" more and more details, we is going to copy data from other sites. That is great. There is no problem with that, UNLESS, you decide that "copying" and/or "linking" is simply better and forego writing nearly anything.
Now i want to make this apparent. If you are offering a service to people, where your primary business is always to offer away links to other places exactly where people will get information, therefore are a repository where persons come to get links, because you already does all the research - that may be fine. Since what you will loose in articles, you will constitution in "eyeballs" and "hits". Remember the outcome of good search engine rankings is just that. MORE VISITORS - MORE EYEBALLS - MORE PERSONS VISITING. And content can be not the sole parameter a great Search Engine examines. Not by a long shot.
This really is a critical indicate keep in mind. Every thing we might talk about, just about every method, right from content to email to data to whatever, has although one objective in mind. To consistently and constantly increase and build your web site "hits". To make certain you have an ever-growing "fan" club "motivated" because of the program you are providing, to come back. Therefore please differentiate between the end goal as well as the methods. Articles (discussed in our first article) is a approach towards the goal of getting listed in a good spot on a search results, and the objective is to have people use and come to your web page or blog page, and create a "buzz" about this. (We definitely will talk about that much later in our series. )
Let us return to content to get a moment. Here we are speaking about something that all of the writers find out about and are knowledgeable about. Text, ideas, phrases. First, unique textual content.
So to be able to continue on our very own fairly rational path, we will now focus on the "text" and what has to be in it. Which brings us for the subject of "keywords". Before explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more thoroughly.
If you have an online site selling frizzy hair beauty helps, you will want to promote your material writing articles around everything you are selling. Definitely if you create something about the between different types of dish washers, this is not likely to relate to the "subject matter" and articles of your internet site. So you can write articles around flowing hair supplies. You can write content on great hair care, approach dye your mane, how to get gone split-ends, how often to shampoo etc . etc .
Our magic hair web page is called "Hair Is Not Forever". Although this is the site at the moment and we will maintain it as we complement. hairisnotforever has a blog page. This blog all of us will contact "SilkyFairHair" and we will put it, in the interest of our model in under the name of the proprietor who may be aptly known as Mr. Neither Hair. Right now we have as follows:
1 . Web page - Your hair Forever snabel-a 2 . Blog - SilkyFairHair @ (this URL can be fictional)
These types of names ARE important and so are the URL's. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles especially when I get to the article over the importance of choosing the best name.
Thus Mr. Neither Hair great wife, Mrs. Purple Hair work together. They will create the internet site, get all the necessary stuff to sell some thing on it, write a couple of content about head of hair and sit back and wait for the people to arrive beating all their "virtual" door down. Very well as we declare in Hebrew, "Boker Tov" (which practically means "Good Morning"), or perhaps as you state in English, "Knock. Topple. Good Morning! Any person Home? "
Okay the head of hair couple find out about keywords. So they develop articles in which EVERY phrase has the term hair in it (or balding). Nonetheless hair is the name of the game. They make sure their content is primary, and once they have written two HTML webpages of frizzy hair articles, intentionally placed by their cousin the graphic musician and performer (who is normally bald) around the advertisements meant for hair products and now they presume they are carried out!
Woah! Not really by a EXTENDED SHOT! And here is where it gets depressing just for the uninitiated and non-dedicated people.
Let us deal with the "keyword" issue. Keywords are like indices or perhaps if you wish, categories. A key phrase is a thing that the search engine will be for and validate (in our day), to use as one of the parameters in respect of how to list your site.
The keywords we refer to happen to be in two distinct and totally different places. The initially in the page header of this site. about what is known as the section intended for "meta" tags. We will certainly deal with meta tags in a numerous article, even so let us simply say these are the keywords most search results look for (with their "bots") when visiting your web sites. An example coto tag with regards to keywords upon our web page may appear like this:
Again in our article(s) upon meta tags all of us will discuss these keywords, and meta tags, but for today take this as a offered these are some of the keywords which will be in the coto tag.
If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta draw and presumed that was what the internet site was about and listed this website under many keywords. This was caught through to immediately, and humans being the handy devils they are, began report keywords that had nothing to do with their sites in order to drive visitors the site. (Remember - the end result is the oh-so-important one: Bites & Eyeballs)
So adult sites especially, adopting this as yet an alternative "fool the engine" strategy, would put keywords like "hair", "technology" etc . into their meta tags, and provide the site a great innocuous identity and bam !, more traffic.
Consequently in the limitless battle Search engines like yahoo caught in, and did a few things. They deprecated the importance of the keywords inside the meta tags as per to their algorithms, UNLESS this article on the site essentially did meet the keywords. Of course , this was not enough for the reason that porn sites will set "real" articles around their particular stuff. Let me give you a TRUE example that i find funny, but it is very serious.
In one of my posts in the blog, you can see my biography which is got by search engines like google. The other day My spouse and i received an email from a well used flame of mine saying "I freaked out. We googled you, under Ted Gross Copy writer, and you are linked to a site regarding tushy's! inch So I head out and Yahoo it, and sure enough in like the 6th position are these claims: "Ted Gross's Unofficial Bio - The Real Version by Tushy" and definitely I just click and receive led to an additional site (no url in this article as I tend not to want to publicize that site with respect to obvious reasons) and I arrive to a porn site which will ripped off, of all the content relating to the internet, MY OWN profile to set around their particular porn campaigns. UGH! However, you see that is certainly how crafty people are!
(Here we are never going to talk about "splogs" - which means "spam blogs" yet. Nevertheless keep it in mind. )
Okay ok now what happens - not in theory but in practice.
Two scenarios: 1 . You could have keywords within your meta marking (and you need to have them! ) The little Google search "bot" (that is a program whose job it is to travelling around the Net, never rests and never consumes and enters all those porn sites as well!, and picks up information on EACH AND EVERY ONE sites so the information may be categorized), reaches our web page of hairisnotforever and states the keywords on the site. Then this little robot makes a overview of the site. Then the methods take over and match the keywords in the meta tags towards the text and stuff on your own site. (Remember Search Engines avoid "see", they can be NOT visible (males are visually focused not Search engines like google! ) so graphics are not taken into account until you use the alternative tag. ) The methods get more and even more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember initial content! )
2 . You could have no keywords in your coto tag hence the engine just looks at your content.
So the happy couple figures alright lets put the word mane say, in every sentence in least 3 x. NO! Avoid do that. Excessive use of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It ought to be used and used usually, but NOT overused.
Now as you Google intended for hair products using the word "balding", the Search Engine has the keyword, and relying on a million guidelines decides what position for your specific key phrase, hairisnotforever could have, and rss feeds it out.
Therefore our couple figures mome.mo what the hell. We will also offer mascara, and put in a picture advert plus the word wimpernfärbung in their keywords, without having any kind of content for it. Well then will likely to be listed because the last of the last in the last for any individual looking for "mascara". So just for this lesson the formula is definitely:
"Content+Keywords inside the content+Keywords in Meta indicate. "