Is your Blog Promoting Your Company Site?

2个月前 (05-25) 471474 未分类 未收录 98℃

OK so now we know articles is king. And since we have creating our very own blogs, (remember blogs is certainly short slang for Weblogs - which can be what their "formal and official" name is), almost all of our facts is going to be "unique" and "Original". Yet every now and then, since we are only real human, and since we simply cannot "create" more and more information, we definitely will copy details from other web sites. That is amazing. There is no issue with that, UNTIL, you decide that "copying" and/or "linking" is simply better and forego writing whatever.

Now i want to make this very clear. If you are providing a service to the people, where your main business is usually to offer out links to other places in which people are able to get information, therefore are a repository where persons come to get links, because you already did all the research - that may be fine. Mainly because what you will loose in content material, you will makeup in "eyeballs" and "hits". Remember the outcome of good search engine listings is just that. MORE BITES - MORE EYEBALLS -- MORE PERSONS VISITING. And content can be not the only parameter an Search Engine examines. Not by a long shot.

This is certainly a critical point to keep in mind. Almost everything we should talk about, every method, out of content to email to prospect lists to no matter what, has although one objective in mind. To consistently and constantly maximize and build your website "hits". To make certain you have an ever-growing "fan" club "motivated" because of the support you are offering, to come back. Therefore please differentiate involving the end goal as well as the methods. Content (discussed in our first article) is a technique towards the aim of getting listed in a good standing on a google search, and the goal is to include people apply and come to your web page or blog page, and create a "buzz" about this. (We is going to talk about that much later within our series. )

Let us return to content for that moment. In this article we are talking about something that each and every one writers know about and are familiar with. Text, words, phrases. Basic, unique text message.

So in order to continue on our very own fairly rational path, we all will now pay attention to the "text" and what has to be in it. Which will brings us for the subject of "keywords". Before explaining exactly what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more cautiously.

If you have an online site selling wild hair beauty assists, you will want to sell your material writing articles around what you are selling. Definitely if you create something about the difference between different types of dishwashers, this is not going to relate to the "subject matter" and articles of your site. So you might write articles or blog posts around your mane supplies. You will write articles on very good hair care, in order to dye flowing hair, how to get gone split-ends, when to hair shampoo etc . etc .

Our magic hair web-site is called "Hair Is Not Forever". Nevertheless this is our site for the moment and we will preserve it as we complement. hairisnotforever even offers a blog. This blog all of us will phone "SilkyFairHair" and we will put it, for the sake of our case in point in under the proprietor who’s aptly called Mr. Neither Hair. Right now we have the following:

1 . Site - Curly hair Forever snabel-a 2 . Blog page - SilkyFairHair @ (this URL is normally fictional)

These kinds of names Are necessary and so are the URL's. (URL stands for Common Resource Locater). So wear them mind as we go along through these articles in particular when I are able to the article for the importance of finding the right name.

Thus Mr. Nor Hair fantastic wife, Mrs. Purple Hair work together. They create the site, get each of the necessary products to sell some thing on it, write a couple of articles about frizzy hair and relax and wait for a people to come beating their particular "virtual" door down. Very well as we declare in Hebrew, "Boker Tov" (which practically means "Good Morning"), or perhaps as you declare in Uk, "Knock. Hit. Good Morning! Any individual Home? inch

Okay the head of hair couple know about keywords. Consequently they build articles by which EVERY sentence has the word hair in it (or balding). Yet hair may be the title of the game. They make sure their articles is primary, and once they have written two HTML pages of scalp articles, strategically placed by way of a cousin the graphic musician and performer (who is usually bald) surrounding the advertisements for the purpose of hair companies now they presume they are completed!

Woah! Certainly not by a LONGER SHOT! And here is wherever it gets depressing intended for the uninformed and non-dedicated people.

Let’s deal with the "keyword" issue. Keywords are just like indices or perhaps if you wish, different types. A keyword is something which the search engine will be for and validate (in our day), to use as one of many parameters on how to list your site.

The keywords all of us refer to will be in two distinct and totally different spots. The initial in the site header on the site. in what is known as the section designed for "meta" tags. We can deal with the meta tag in a numerous article, even so let us simply just say these are generally the keywords most internet search engine look for (with their "bots") when visiting your blog. An example coto tag designed for keywords on our site may look like this:

Again in our article(s) on meta tags we will go over these keywords, and the meta tag, but for nowadays take this as a given these are some of the keywords that is to be in the destinazione tag.

If the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta marking and believed that was what the site was about and listed the web page under the keywords. It was caught up on immediately, and humans simply being the crafty devils they may be, began directory site keywords that had not do using their sites in order to drive traffic to the site. (Remember - the end result is the oh-so-important one: Strikes & Eyeballs)

So adult sites specifically, adopting this as yet a further "fool the engine" strategy, would set keywords just like "hair", "technology" etc . to their meta tags, and offer the site an innocuous name and there you are, more traffic.

Thus in the limitless battle Search engines like yahoo caught on, and does a few stuff. They deprecated the importance of this keywords inside the meta tags in accordance to their methods, UNLESS this great article on the site in fact did meet the keywords. Of course , this was not enough mainly because porn sites will put "real" content around their very own stuff. I will give you a REAL example that i find funny, but it is very serious.

In a single of my own posts in the blog, you can view my biography which is acquired by search engines like yahoo. The other day I actually received a message from a well used flame of mine stating "I freaked out. I actually googled you, under Ted Gross Article writer, and you are connected with a site about tushy's! " So I get and Google it, and sure enough in like the fifthly position is: "Ted Gross's Unofficial Bio - The true Version by simply Tushy" and I click and obtain led to one other site (no url below as I usually do not want to publicize that site designed for obvious reasons) and I come to a adult site which ripped off, of all the content over the internet, MY PERSONAL profile to get around their particular porn advertising campaigns. UGH! However, you see that is definitely how handy people are!

(Here we are never going to talk about "splogs" - that means "spam blogs" yet. Yet keep it in mind. )

Okay now what happens -- not in theory but in practice.

Two situations: 1 . You have keywords in your meta indicate (and you should have them! ) The little Internet search engine "bot" (that is a software program whose job it is to travelling around the Internet, never sleeps and never eats and climbs into all those adult porn sites as well!, and sees information on EVERY sites and so the information can be categorized), concerns our internet site of hairisnotforever and flows the keywords on the site. Then this little android makes a snapshot of the website. Then the algorithms take over and match the keywords in the meta tags to the text and stuff in your site. (Remember Search Engines tend "see", they are NOT image (males happen to be visually oriented not Search engines like google! ) consequently graphics aren't taken into account if you use the oll tag. ) The methods get more and more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember original content! )

2 . You could have no keywords in your meta tag so the engine just simply looks at your articles.

So our happy few figures fine lets position the word scalp say, in every single sentence by least 3 x. NO! No longer do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It must be used and used usually, but NOT overused.

Now when you Google for the purpose of hair goods using the word "balding", the major search engines has the keyword, and dependant on a million variables decides what position for the specific keyword, hairisnotforever may have, and passes it out.

And so our couple figures the particular hell. All of us will also sell off mascara, and so they put in an image advert and the word wimperntusche in their keywords, without having virtually any content correctly. Well then for being listed as the last with the last of the last for anybody looking for "mascara". So with this lesson the formula is:

"Content+Keywords in the content+Keywords in Meta point. "