So is your Blog Promoting Your Company Site?
OK right now we know content is king. Of course since you're creating our very own blogs, (remember blogs is definitely short slang for Weblogs - which is what their particular "formal and official" brand is), most of our info is going to be "unique" and "Original". Yet once in a while, since our company is only individual, and since all of us simply cannot "create" more and more info, we might copy facts from other internet sites. That is interesting. There is no issue with that, UNTIL, you decide that "copying" and/or "linking" is simply better and forego writing whatever.
Now allow me to make this distinct. If you are supplying a service to people, where your primary business is always to offer out links to other places in which people will get information, therefore are a repository where persons come to get links, because you already performed all the homework - that may be fine. Because what you will loose in content, you will constitution in "eyeballs" and "hits". Remember the outcome of good search engine rankings is just that. MORE VISITS - EVEN MORE EYEBALLS -- MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine discusses. Not by a long shot.
This can be a critical point to keep in mind. Anything we will talk about, just about every method, right from content to email to lists to anything, has yet one aim in mind. To consistently and constantly increase and build your site "hits". To make certain you have an ever-growing "fan" club "motivated" because of the service you are providing, to come back. Therefore please differentiate regarding the end goal and the methods. Content (discussed inside our first article) is a method towards the target of getting classified by a good standing on a google search, and the target is to have got people work with and come to your web-site or blog, and build a "buzz" about this. (We can talk about that much later inside our series. )
Let us go back to content for that moment. Here we are referring to something that most writers learn about and are acquainted with. Text, text, phrases. Main, unique text message.
So in order to continue on our fairly logical path, we will now concentrate on the "text" and what has to be in it. Which will brings us for the subject of "keywords". Just before explaining just the thing these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more thoroughly.
If you have a site selling head of hair beauty assists, you will want to promote your material writing articles around what you are selling. Clearly if you write something about the between the latest models of of dishwashers, this is not likely to relate to the "subject matter" and content of your internet site. So you definitely will write article content around your mane supplies. You are going to write content on great hair care, method dye your hair, how to get eliminate split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair internet site is called "Hair Is Certainly not Forever". But this is our site for now and we will keeping it as we go along. hairisnotforever also has a weblog. This blog we will call up "SilkyFairHair" and we will put it, with regard to our case in under the proprietor who may be aptly known as Mr. Neither Hair. So now we have the following:
1 . Web-site - Wild hair Forever snabel-a 2 . Weblog - SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are very important and so are the URL's. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles particularly when I reach the article around the importance of discovering the right name.
Hence Mr. Neither Hair fantastic wife, Mrs. Purple Curly hair work together. They create the site, get all of the necessary stuff to sell anything on it, create a couple of articles or blog posts about hair and relax and wait for a people to come beating all their "virtual" door down. Well as we claim in Hebrew, "Boker Tov" (which basically means "Good Morning"), or perhaps as you declare in British, "Knock. Knock. Good Morning! Anyone Home? "
Okay the head of hair couple find out about keywords. Therefore they make articles in which EVERY word has the phrase hair in it (or balding). But hair may be the title of the video game. They make sure their articles is unique, and once they have written two HTML webpages of frizzy hair articles, strategically placed by their cousin the graphic artist (who is definitely bald) surrounding the advertisements meant for hair companies now they presume they are done!
Woah! Not really by a LENGTHY SHOT! And here is just where it gets depressing with respect to the uninitiated and non-dedicated people.
Let’s deal with the "keyword" concern. Keywords are just like indices or if you wish, categories. A keyword is something that the search engine can look for and validate (in our day), to use as one of many parameters in order to how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different locations. The 1st in the site header belonging to the site. about what is known as the section with respect to "meta" tags. We is going to deal with meta tags in a distinctive article, even so let us just simply say these are generally the keywords most search engine look for (with their "bots") when visiting your web sites. An example coto tag designed for keywords upon our site may appear to be this:
Again within our article(s) about meta tags we all will talk about these keywords, and the meta tag, but for nowadays take it as a presented these are some of the keywords which will be in the coto tag.
If the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like google looked at the keywords inside the meta tag and thought that was what the web page was about and listed this website under the ones keywords. This is caught up on immediately, and humans becoming the crafty devils they may be, began position keywords that had not do with their sites to be able to drive visitors the site. (Remember - the outcome is the oh-so-important one: Visitors & Eyeballs)
So porn sites specifically, adopting this as yet one other "fool the engine" approach, would set keywords like "hair", "technology" etc . to their meta tags, and offer the site an innocuous name and bam !, more traffic.
So in the never-ending battle Search engines like yahoo caught upon, and would a few details. They deprecated the importance from the keywords in the meta tags matching to their methods, UNLESS this on the site actually did meet the keywords. Of course , this did not include enough as porn sites will place "real" articles around their stuff. I will give you a REAL example that we find funny, but it is very serious.
In one of my posts in the blog, you'll my bio which is noticed by search engines like yahoo. The other day We received an email from a flame of mine stating "I freaked out. I actually googled you, under Wyatt Gross Article writer, and you are associated with a site regarding tushy's! inches So I move and Google it, and sure enough in like the sixth position are these claims: "Ted Gross's Unofficial Bio - The Real Version simply by Tushy" and lastly I simply click and acquire led to another site (no url right here as I do not want to publicize that site pertaining to obvious reasons) and I come to a adult porn site which in turn ripped off, of all the content at the internet, MY PERSONAL profile to use around their particular porn adverts. UGH! But you see that can be how handy people are!
(Here we are not going to talk about "splogs" - meaning "spam blogs" yet. Nonetheless keep it in mind. )
Okay so what now happens - not in theory but in practice.
Two scenarios: 1 . You have keywords within your meta label (and you ought to have them! ) The little Search results "bot" (that is a computer program whose work it is to travelling around the Net, never rests and never eats and enters all those adult porn sites too!, and sees information on EVERY sites therefore the information may be categorized), reaches our web page of hairisnotforever and says the keywords on the webpage. Then this kind of little android makes a snapshot of the site. Then the algorithms take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines avoid "see", they are really NOT visible (males happen to be visually focused not Search engines like yahoo! ) and so graphics usually are not taken into account until you use the alt sammen tag. ) The algorithms get more and even more sophisticated in the future and they search for content, keywords, phrases etc . (Remember first content! )
2 . You have no keywords in your coto tag therefore the engine just looks at your articles.
So our happy few figures okay lets position the word scalp say, in each and every sentence by least 3 x. NO! Can not do that. Overuse of a keyword is a red-flag to a Search results and you will be penalized for it! It must be used and used often, but NOT overused.
Now when you Google pertaining to hair items using the phrase "balding", the Search Engine has the key phrase, and based upon a million variables decides what position for your specific keyword, hairisnotforever will have, and feeds it out.
Consequently our few figures datakarobar.com the actual hell. All of us will also promote mascara, they usually put in a picture advert plus the word mascara in their keywords, without having any kind of content because of it. Well then will most likely be listed because the last of your last in the last for anybody looking for "mascara". So with this lesson the formula is definitely:
"Content+Keywords inside the content+Keywords in Meta draw. "